BioLift™ Makes a Big Splash in the Big Apple

Just as the Coronavirus pandemic hit the U.S., InnoBev, Ltd., an Israeli FoodTech company, was set to soft-launch BioLift™, its “biohacking” dietary supplement beverages in retail stores, bodegas, and office buildings in Manhattan. Ready to help New Yorkers stay alert, company CEO and founder Eli Faraggi had to make a quick decision in mid-March for his New York launch plans.

“When you’re in start-up mode, you put all the pieces together in anticipation to fill orders. But when COVID-19 hit at the same time, we realized first-responders would be exhausted, out of focus, and foggy by the afternoon from spending hours on their feet helping others,” said Faraggi. “Instead of pushing our product to retailers, we pivoted our attention to hospital workers because they were in immediate need of the benefits of BioLift.”

The company was the first beverage maker in the U.S. to partner with the “Founders Give” program, a nonprofit that mobilizes mission-driven brands to feed, clothe, and support communities when a crisis strikes. Added Faraggi, “We were able to see first-hand the positive effects BioLift had on first-responders as they were able to do their jobs more efficiently and perhaps even save more lives.”

BeyondBrands, a natural products industry powerhouse and full-service, executive-level consulting accelerator, identified BioLift’s potential for success. “We're impressed with BioLift's clean ingredient panel and botanical properties and look forward to helping them make a big splash in retail stores nationwide,” said Eric Schnell, CEO, and co-founder of BeyondBrands.

Thirst-Quenching Varieties
More than just an “energy drink,” BioLift is a scientifically-based formulation that synchronizes our body’s clock and Circadian rhythm to overcome the afternoon slump known as ‘Post Lunch Dip’ (PLD). BioLift™ is available in three refreshing varieties: Mandarin Orange, Melon Lime, and Mixed Berry. All three beverage flavors contain fewer than 10mg of caffeine and are low-glycemic, non-GMO, gluten-free, and low in calories. 

For sales and distribution information, contact Heather K. Terry at BeyondBrands, heather@beyondbrands.org, or Eli Faraggi at eli@DrinkWakeUp.com.