Grüvi, a Colorado-Based, Alcohol-Free Craft Brewery, Launches New Beer Varieties, Encourages Consumers to Skip the Hangover this Year
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Grüvi, a Colorado-Based, Alcohol-Free Craft Brewery, Launches New Beer Varieties, Encourages Consumers to Skip the Hangover this Year
Family-owned Beverage Brand Positioned to Make a Splash in the Non-Alcohol Spirits Category
Denver, CO (January 25, 2021) – Coloradoans who crave craft beer, minus the alcohol, have a new choice when it comes to socially drinking without the buzz this year, thanks to Grüvi, a new non-alcohol brewery. This winter, the company plans to release its newest beer varieties – the Golden Lager and Juicy IPA. Both will be available at select stores along the Front Range soon.
Established in 2020, Denver-based Grüvi offers a line of artisan-inspired, alcohol-free beverages, featuring well-known beer varieties such as IPA, Lager, Pale Ale, Sour Weisse, and Stout. Grüvi also has an alcohol-free product line available for wine lovers, including a Bubbly Rose and Dry Secco.
Even though the company is only a year old, it is already positioning itself as a category disruptor in the alcohol-free spirits industry. “The non-alcoholic beer and wine category has been ignored for so long, and we saw a need for innovation, education, and new brands,” said Niki Sawni, Founder and CEO of Grüvi. “At Grüvi, our goal is to help people find their ideal moment for a non-alcoholic beer and delight them with our taste and quality.”
Award-Winning Taste
This past fall, Grüvi’s team took home the People’s Choice Award and 1st Place at Naturally Boulder’s 16th Annual Pitch Slam & Autumn Awards. Sawni and her team competed against ten other brands in the natural products industry. Each company presented a timed 3-minute business pitch, including a question-and-answer session with a panel of judges who ultimately voted for the best brand.
The first-place prize pack included a free booth at Natural Products Expo East in 2021 with a guaranteed opportunity to pitch at the Expo East Pitch Slam. Additionally, the first-place winner will receive a robust suite of business services from sponsors, such as free financial and legal advice, packaging design, strategy consulting, and more – a total package worth $100,000.
Get your Gruv On
Enjoy the best non-alcoholic craft beverages on the market and look for the product line in the following eight states: Arizona, Colorado, Illinois, Pennsylvania, Vermont, Michigan, Minnesota, and New Mexico. For more information about Grüvi’s products, including its store locator, visit getgruvi.com.
About Grüvi
Grüvi is a small, family-owned brewery based in Denver, working to make the best craft, non-alcoholic beers on the market. The current product offerings include an IPA, Pale Ale, Stout, Sour, Bubbly Rosé & Prosecco. The company is always working to create new and unique styles. At Grüvi, the mission is simple - help others be healthy and stay social, one drink at a time.
Contact
Steven Hoffman, Compass Natural, 303.807.1042, steve@compassnaturalmarketing.com
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Hydrating the Functional Beverage Category: M Kombucha’s New Best-in-Class Elixir Delivers Powerhouse of Electrolytes and Optimal Taste
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Hydrating the Functional Beverage Category: M Kombucha’s New Best-in-Class Elixir Delivers Powerhouse of Electrolytes and Optimal Taste
Powered by Buoy® Hydration, M Kombucha Launches ‘Beyond Hydration,’ a Refreshing Kombucha Elixir Enriched with Electrolytes, B Vitamins, and Antioxidants.
San Diego, CA (September 9, 2020) – Active and healthy lifestyle consumers who demand peak performance from sports drinks now have a new choice when it comes to hydrating after a yoga class, workout, or long run. Emerging beverage brand M Kombucha and start-up company, Buoy Hydration, have partnered together and are pleased to announce their high-quality, electrolyte-dense ‘Beyond Hydration’; a functional kombucha flavored with fresh, organic cold-pressed Grapefruit and Ginger.
Molecular biologist and M Kombucha’s Co-founder, Adi Ramon, realized the beverage category was missing clean and refreshing hydration, “It made perfect sense to create a truly hydrating kombucha, one that would complement M’s existing functional beverage line designed for health-conscious and active consumers.” According to a study conducted by the Centers for Disease Control, more than 75% of Americans are dehydrated, leading to chronic illness, fatigue, and other ailments. This surprising statistic prompted the founders of Buoy Hydration and M Kombucha to collaborate and create ‘Beyond Hydration.’
M Kombucha’s ‘Beyond Hydration’ is powered by Buoy Hydration’s formula of low-sodium, all-natural, hand-harvested sea salts, including 87 micronutrients and trace minerals. Unlike other leading sports drinks and hydrating powders that lose key minerals due to processing, ‘Beyond Hydration’ is able to keep the good nutrients in, while replenishing the body with natural electrolytes, B vitamins, and antioxidants – in the most refreshing way.
Dr. Lianli Li, Ph.D., President of Gateway Pharmaceutical in St. Louis, Missouri, helped Buoy Hydration founders create their proprietary blend of electrolytes. “Dehydration prevents your brain and body from functioning properly, and most of us are living our lives under the optimal hydration level,” says Dr. Li. “The combination of M Kombucha and Buoy gives consumers the proper hydration they need, and together, ‘Beyond Hydration’ works wonders in boosting brain function and enhancing the nervous system.”
When Water Isn’t Enough: A Thirst-Quenching Experience
Ramon recalls a personal experience she had with ‘Beyond Hydration’ and how it positively impacted her life. “We were hiking in the desert near Ojai on a hot day, and I was drinking plenty of water, but it wasn’t enough. Later that night, I began having symptoms of severe dehydration - headache, upset stomach, fatigue, and nausea. After plenty of rest and countless glasses of water, I still wasn’t feeling better. That’s when I remembered I had brought ‘Beyond Hydration’ with us in the cooler in the car,” adds Ramon. “As soon as I drank a cold ‘Beyond Hydration,’ I could instantaneously feel the benefits by replenishing what my body had depleted, and it brought me back to life.”
Electrolytes, which are naturally bitter, can pose a challenge when it comes to taste. That explains why the founders of Buoy Hydration have meticulously spent the past three years, ensuring their hydration formula did not compromise the taste of any drink. "Americans are simply not getting the proper hydration they need. Habitually consumers reach for sugar-packed sports drinks and processed powders to help keep them refreshed without receiving the benefits of natural electrolytes," says Buoy Hydration Co-Founder Daniel Schindler. "At Buoy, we squeeze back in what life takes out of you. Our product is all-natural and made without sugars or flavors."
What’s Inside?
Each batch of M Kombucha’s ‘Beyond Hydration’ is made with three servings of Buoy Hydration, Fair Trade Black and Green Teas*, Purified Water, Kombucha Culture*, Fair Trade Evaporated Cane Sugar* (needed for kombucha fermentation), Cold-Pressed Grapefruit* and Ginger* (* Organic Ingredient). The Kombucha, enriched with Buoy's Hydration formula, includes Low-Sodium Sea Minerals, Herbal Extracts*, and B Vitamins, providing a unique and efficacious hydration elixir that no other kombucha brand offers:
Low-Sodium Sea Minerals (Sodium, Chloride, Magnesium, and Potassium):
Electrolytes and minerals are crucial to delivering water to the body’s cells. Without enough sodium and chloride in the body, it won’t be able to balance fluids.
Buoy Hydration sources its natural sea salts from France. Sea salt helps healthy pH levels, balances electrolytes, supports brain, muscle, and nerve function, aids in detoxification and digestion, and prevents dehydration.
As an electrolyte, potassium has a positive impact on the brain, and with proper potassium levels, more oxygen will reach the brain, boosting cognitive function. Muscle cramps are common for people who don’t get enough potassium.
Herbal Extracts (Acacia, Star Anise, and Rosemary):
Acacia is used for medical purposes and acts as a prebiotic to increase beneficial bacteria and is excellent for metabolic and gut health.
Star Anise is rich in antioxidants and vitamins A and C. It helps fight free radicals and is known as a natural way to fight off colds and the flu, plus it’s a digestive aid, alleviates cramps, and reduces nausea.
Rosemary is not only commonly found in kitchens but is an ancient medicinal herb that also aids in digestion and memory while boosting the immune system.
B Vitamins (B1, B5, and B6):
Vitamin B1 is a crucial component to helping electrolytes flow in and out of cells and supports the proper functioning of the nervous system and muscles.
Vitamin B5 helps sharpen memory and reduces brain fog, and produces acetylcholine, which functions as a neurotransmitter that helps the brain and nervous system function.
Vitamin B6 is needed for neuron transmission in your brain and helps serotonin production, which improves brain performance and mood.
About M Kombucha
Founded in San Diego, California, M Kombucha is passionate about elevating people’s health and well-being through delicious and refreshing functional beverages designed to meet today's consumer needs. The Company is devoted to sustainable, organic, and Fair Trade practices and collaborates with specialty companies to add efficacious formulations to their craft beverages. M is taking Kombucha to the next level with ingredients like probiotic spores, prebiotic fiber, adaptogens, medicinal mushrooms, and botanicals while staying committed to taste and ultimate enjoyment. Visit mkombucha.com to find retail locations in CA or to order online.
About Buoy Hydration
With Buoy, hydration is just a half-second squeeze away. Buoy’s mission is to hydrate the 75% of chronically dehydrated Americans and give back to the communities that need clean, effective hydration. For every bottle sold, Buoy gives back to verified 501(c)3 nonprofits. Buoy believes in the triple bottom line: people, planet, and profit. Part of creating a sustainable business means sourcing the best ingredients that give people who use Buoy robust, functional health benefits. Additionally, Buoy is Carbon Neutral and uses 75% of post-consumer recycled materials for each bottle. For more information, please visit justaddbuoy.com.
Media Contact:
Heather Collins, h | c marketing, 303.250.4797, heather@hcollinsmarketing.com, heather@mkombucha.com or heather@justaddbuoy.com
BioLift™ Makes a Big Splash in the Big Apple
Just as the Coronavirus pandemic hit the U.S., InnoBev, Ltd., an Israeli FoodTech company, was set to soft-launch BioLift™, its “biohacking” dietary supplement beverages in retail stores, bodegas, and office buildings in Manhattan. Ready to help New Yorkers stay alert, company CEO and founder Eli Faraggi had to make a quick decision in mid-March for his New York launch plans.
“When you’re in start-up mode, you put all the pieces together in anticipation to fill orders. But when COVID-19 hit at the same time, we realized first-responders would be exhausted, out of focus, and foggy by the afternoon from spending hours on their feet helping others,” said Faraggi. “Instead of pushing our product to retailers, we pivoted our attention to hospital workers because they were in immediate need of the benefits of BioLift.”
The company was the first beverage maker in the U.S. to partner with the “Founders Give” program, a nonprofit that mobilizes mission-driven brands to feed, clothe, and support communities when a crisis strikes. Added Faraggi, “We were able to see first-hand the positive effects BioLift had on first-responders as they were able to do their jobs more efficiently and perhaps even save more lives.”
BeyondBrands, a natural products industry powerhouse and full-service, executive-level consulting accelerator, identified BioLift’s potential for success. “We're impressed with BioLift's clean ingredient panel and botanical properties and look forward to helping them make a big splash in retail stores nationwide,” said Eric Schnell, CEO, and co-founder of BeyondBrands.
Thirst-Quenching Varieties
More than just an “energy drink,” BioLift is a scientifically-based formulation that synchronizes our body’s clock and Circadian rhythm to overcome the afternoon slump known as ‘Post Lunch Dip’ (PLD). BioLift™ is available in three refreshing varieties: Mandarin Orange, Melon Lime, and Mixed Berry. All three beverage flavors contain fewer than 10mg of caffeine and are low-glycemic, non-GMO, gluten-free, and low in calories.
For sales and distribution information, contact Heather K. Terry at BeyondBrands, heather@beyondbrands.org, or Eli Faraggi at eli@DrinkWakeUp.com.
Virginia Legalizes CBD as an Ingredient in Food & Beverage Products
Virginia Governor Ralph Northam; Photo Credit: Wikipedia
By Steven Hoffman
Virginia Governor Ralph Northam on April 16 signed into law landmark legislation legalizing the use of cannabinoid extracts, such as CBD, derived from industrial hemp as an ingredient in food and beverage products.
The measure states that “industrial hemp extract…is a food and is subject to applicable laws and regulations,” which will be administered by the Virginia Board of Agriculture and Consumer Services. The bill further states that “’industrial hemp extract’ means an extract (i) of a Cannabis sativa plant that has a concentration of tetrahydrocannabinol that is no greater than that allowed for hemp by federal law and (ii) that is intended for human consumption.”
Senate Bill 918, sponsored by state Senator David Marsden (D-Fairfax), will help guide the industrial hemp industry in Virginia by “regulating facility conditions and requirements for the production of hemp-derived products intended for human consumption,” reported NBC News. The bill… “gives validity to the CBD industry,” Charlotte Wright, a Virginia hemp farmer and owner of CBD company Hemp Queenz, told NBC News.
The bill authorizes the Virginia Board of Agriculture and Consumer Services to adopt regulations establishing contaminant tolerances, labeling requirements, and batch testing requirements. In addition, it provides that moneys collected under the chapter shall be deposited in the Virginia Industrial Hemp Fund, created by the bill. The bill directs the Secretary of Agriculture and Forestry to report by Nov. 1, 2020, a plan for the long-term sustainability of funding for the state’s industrial hemp program.
The new law presumably will apply only to products meant to be produced and consumed within Virginia. The use of hemp-derived cannabidiol extract (CBD) in foods and beverage products and dietary supplements is still technically prohibited in interstate commerce, because the FDA has so far refused to recognize CBD as a safe food ingredient.
“While we commend the State of Virginia for taking the initiative to regulate products, we are concerned that a patchwork of state laws could confuse consumers and fail to provide all of the necessary federal safeguards, including setting a safe level of daily consumption for CBD. Unfortunately, this is another example of the states filling a vacuum created by the federal government’s inaction. We have promised to work with policymakers in Virginia and across the country to make real progress on regulating the growing CBD marketplace,” said Daniel Fabricant, Ph.D., President and CEO of the Natural Products Association.
In a letter to Governor Northam dated April 21, 2020, Fabricant wrote, “Congratulations on being the first state to declare cannabidiol (CBD) as a food under the law of the Commonwealth. With the signing of Senate Bill 918 into law, we wanted to inquire about the Administration and Board’s plans for implementation of the law, especially in light of the position of the U.S. Food and Drug Administration (FDA). Despite the agency’s actions and message, the market for CBD products in the US is surging and consumers are confused, Fabricant continued. “With these factors in mind, is the goal of the Commonwealth to challenge the current position of the FDA with regard to CBD or, is it to work with them on developing a Federal Standard with regards to CBD safety and quality standards?” he asked.