FreshPure Waters Continues to Make a Splash in the High-Quality Water Refill Market by Acquiring Its Second Company in Five Months
SANTA FE, N.M. (April 16, 2024) – FreshPure Waters, which provides superior bulk water refill options for consumers across the United States, is enlarging its national footprint through the strategic acquisition of Aqua Solutions, a longtime vendor of high-end water-refill machines in grocery stores.
Aqua Solutions is the second bulk-water provider FreshPure has procured in the last five months. In October 2023, FreshPure completed a strategic acquisition of Salt Lake City-based Arctic Mountain, marking a significant step in FreshPure’s journey toward sustained growth. FreshPure products are now available in 43 states. The acquisition of Aqua Solutions significantly strengthens FreshPure’s service capabilities and network in the Western U.S.
“We are excited to welcome Aqua Solutions into the FreshPure Waters family. Aqua Solutions’ talented team and quality offerings align perfectly with our mission to provide pure, refreshing water solutions that customers can trust. By combining our companies, we can leverage complementary strengths to deliver an unmatched customer experience,” said FreshPure President Chris Donnelly.
Both FreshPure Waters and Aqua Solutions are at the forefront of providing the cleanest drinking water solutions while reducing environmental waste. FreshPure’s state-of-the-art, purified bulk water vending machines can be found in natural, specialty and conventional grocery retailers coast to coast.
About FreshPure Waters
FreshPure Waters was established in 1991 and is headquartered in New Mexico. It distinguishes itself by offering a comprehensive range of water types, including Reverse Osmosis, Deionized, and Alkaline options. Learn more at www.freshpure.com and follow FreshPure Waters on LinkedIn, Instagram, Facebook and YouTube.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
FreshPure Waters Expands Its National Footprint With Acquisition of Arctic Mountain Premium Drinking Water
SANTA FE, New Mexico (Nov. 14, 2023) – FreshPure Waters (“FreshPure”) is reaffirming its position as a leading national brand with the strategic acquisition of Pure Water Technologies, operating as Arctic Mountain, a prominent water vending solutions provider based in Salt Lake City, Utah. This milestone marks a significant step in FreshPure’s journey toward sustained growth and establishes a strong presence in 42 states, with a growing network of dispensing systems in grocery stores.
Chris Donnelly, president of FreshPure, commented on the acquisition, saying: “The union with Arctic Mountain was a natural fit. Both companies share a deep-rooted commitment to family-oriented values, close-knit teamwork and unwavering dedication to our employees, customers and partners. This collaboration enables us to expand our national reach, adopt strategic innovations and elevate our service quality for our valued customers.”
Robert Zitting of Arctic Mountain, who will continue with the company as part of the integration, echoed Donnelly’s sentiment: ”Having worked side by side in this industry for over two decades, we are confident that FreshPure aligns with our values of sustainability, health and environmental responsibility. Together, we will leverage our strengths to enhance technology, production capabilities, service excellence and extend our presence nationwide.”
Both FreshPure and Arctic Mountain are at the forefront of providing the cleanest drinking water solutions while reducing environmental waste. By offering superior refillable bulk water options for natural grocers and cooperatives, these companies are eliminating the need for single-use plastic bottles.
About FreshPure Waters
FreshPure Waters was established in 1991 and is headquartered in New Mexico. It distinguishes itself by offering a comprehensive range of water types, including Reverse Osmosis, Deionized and Alkaline options. Learn more at www.freshpure.com and follow on social media at LinkedIn, Instagram, Facebook and YouTube.
About Pure Water Technologies
Pure Water Technologies (“Arctic Mountain”) was founded in 1992 in Salt Lake City, Utah. The company is known for pioneering remote monitoring of its water dispensing equipment. For more information, please visit www.arcticmountain.com.
Media Contacts
Diane Slopek-Weber / Key Communications diane@keycomms.ca 289-259-4737
Steve Hoffman / Founder, Compass Natural steve@compassnatural.com 303-807-1042
Bulk Purified Water Provider FreshPure® Waters to Exhibit for First Time at Natural Products Expo West
FOR IMMEDIATE RELEASE
FreshPure® Waters, the leading bulk purified water dispensing company, has been rebranded and will showcase its unique 3-in-1 retail display at the world’s largest natural products show in Anaheim this March.
What: FreshPure® Waters at Natural Products Expo West
When: North Hall, March 8-10, 2023
Where: Booth N2248 North Hall, Anaheim Convention Center, Anaheim, CA
SANTA FE, NM (February 13, 2023) – Long a fixture offering purified water in bulk to shoppers in natural foods stores across the country, FreshPure® Waters will exhibit for the first time at Natural Products Expo West, the largest natural products trade show in the world. On display will be the company’s unique, on-site dispensing system designed for retail sales of three types of water.
While most water companies provide systems for one kind of water at a time, FreshPure’s offering is a 3-in-1 dispenser from which shoppers can choose FreshPure Reverse Osmosis Water, FreshPure Deionized Water, or the company’s newest offering, FreshPure Alkaline Water. “At FreshPure’s ‘hydration station,’ retailers get one space-saving machine that provides three different types of water for their customers – and three revenue streams for the retailer. Also, the machines are wholly serviced by FreshPure, offering retailers a complete turnkey solution,” said FreshPure General Manager Ramon Lovato.
“Even with regulations and frequent testing, complicated infrastructure and outdated plumbing systems make tap water contamination an ongoing concern for consumers,” said Lovato. The FreshPure system helps solve this problem by offering three purified water choices for consumers, which are easily accessible from the unique dispenser system installed at retail outlets such as Whole Foods Market and other natural and organic food retailers and cooperatives. As a result, natural and organic markets have seen an increased demand for water vending machines, plus, “Freshpure offers an economical solution where inflation is having an impact on shoppers’ wallets. Also, there is the positive environmental impact,” he noted.
Lovato explained that the Reverse Osmosis water includes trace minerals but excludes as much as 98% of the impurities that may be found in tap water. Reverse Osmosis also removes microplastics and pharmaceuticals.
For health-conscious consumers seeking alkaline water, FreshPure’s Alkaline Water has an average pH of 9.5-10.5. FreshPure’s alkaline water also contains trace amounts of calcium, magnesium, potassium and sodium.
Deionized Water, on the other hand, has been demineralized to a level of purity that makes it useful for special diets or a humidifier or fish tank. This water is comparable to distilled, except that impurities sometimes remaining in distilled water have been removed with deionization.
FreshPure Waters Are WaterNeutral
FreshPure Waters are already more sustainable than bottled water, but “WaterNeutral” goes above and beyond by offsetting any carbon or water used to make FreshPure Waters. FreshPure Waters offsets are focused on watersheds in the American West. The principle of the WaterNeutral concept is to reduce the water footprint used in production of products. This measure is being taken as a response to climate change and to raise awareness of global water resources. FreshPure is helping reduce the use of plastic water bottles which strain the ecosystem and is proud to say the company’s bulk water systems have prevented the use of well over 2 billion single-use plastic bottles … and counting.
About FreshPure Waters
FreshPure Waters was founded in 1991 to meet the water needs of Santa Fe, New Mexico. After 30 years, all production and operations are still based there, but the company is expanding nationally. The goal of FreshPure Waters is to eliminate single-use plastic water bottles by providing a superior refillable bulk water option for consumers. Every gallon of bulk water is equivalent to preventing the use of over seven 16-ounce single-use water bottles and keeping them from landfills and waterways. The company has spent years mastering the science of water and filtration to offer three pure, tasty and thirst-quenching waters – all in one machine. FreshPure services all machines installed in retail outlets and the company’s “best in class” customer service is available around the clock.
For more information, visit FreshPure at https://www.freshpure.com or contact Rlovato@freshpure.com. Follow FreshPure on Facebook, Instagram and YouTube.
Media Contacts
Ramon Lovato, Freshpure Water, Rlovato@freshpure.com
Steve Hoffman, Compass Natural, steve@compassnaturalmarketing.com