Bulk Purified Water Provider FreshPure® Waters to Exhibit for First Time at Natural Products Expo West

FOR IMMEDIATE RELEASE

FreshPure® Waters, the leading bulk purified water dispensing company, has been rebranded and will showcase its unique 3-in-1 retail display at the world’s largest natural products show in Anaheim this March.

What: FreshPure® Waters at Natural Products Expo West
When: North Hall, March 8-10, 2023
Where: Booth N2248 North Hall, Anaheim Convention Center, Anaheim, CA

SANTA FE, NM (February 13, 2023) – Long a fixture offering purified water in bulk to shoppers in natural foods stores across the country, FreshPure® Waters will exhibit for the first time at Natural Products Expo West, the largest natural products trade show in the world. On display will be the company’s unique, on-site dispensing system designed for retail sales of three types of water.

While most water companies provide systems for one kind of water at a time, FreshPure’s offering is a 3-in-1 dispenser from which shoppers can choose FreshPure Reverse Osmosis Water, FreshPure Deionized Water, or the company’s newest offering, FreshPure Alkaline Water. “At FreshPure’s ‘hydration station,’ retailers get one space-saving machine that provides three different types of water for their customers – and three revenue streams for the retailer. Also, the machines are wholly serviced by FreshPure, offering retailers a complete turnkey solution,” said FreshPure General Manager Ramon Lovato. 

“Even with regulations and frequent testing, complicated infrastructure and outdated plumbing systems make tap water contamination an ongoing concern for consumers,” said Lovato. The FreshPure system helps solve this problem by offering three purified water choices for consumers, which are easily accessible from the unique dispenser system installed at retail outlets such as Whole Foods Market and other natural and organic food retailers and cooperatives. As a result, natural and organic markets have seen an increased demand for water vending machines, plus, “Freshpure offers an economical solution where inflation is having an impact on shoppers’ wallets. Also, there is the positive environmental impact,” he noted.

Lovato explained that the Reverse Osmosis water includes trace minerals but excludes as much as 98% of the impurities that may be found in tap water. Reverse Osmosis also removes microplastics and pharmaceuticals.

For health-conscious consumers seeking alkaline water, FreshPure’s Alkaline Water has an average pH of 9.5-10.5. FreshPure’s alkaline water also contains trace amounts of calcium, magnesium, potassium and sodium.

Deionized Water, on the other hand, has been demineralized to a level of purity that makes it useful for special diets or a humidifier or fish tank. This water is comparable to distilled, except that impurities sometimes remaining in distilled water have been removed with deionization.

FreshPure Waters Are WaterNeutral
FreshPure Waters are already more sustainable than bottled water, but “WaterNeutral” goes above and beyond by offsetting any carbon or water used to make FreshPure Waters. FreshPure Waters offsets are focused on watersheds in the American West. The principle of the WaterNeutral concept is to reduce the water footprint used in production of products. This measure is being taken as a response to climate change and to raise awareness of global water resources. FreshPure is helping reduce the use of plastic water bottles which strain the ecosystem and is proud to say the company’s bulk water systems have prevented the use of well over 2 billion single-use plastic bottles … and counting.

About FreshPure Waters
FreshPure Waters was founded in 1991 to meet the water needs of Santa Fe, New Mexico. After 30 years, all production and operations are still based there, but the company is expanding nationally. The goal of FreshPure Waters is to eliminate single-use plastic water bottles by providing a superior refillable bulk water option for consumers. Every gallon of bulk water is equivalent to preventing the use of over seven 16-ounce single-use water bottles and keeping them from landfills and waterways. The company has spent years mastering the science of water and filtration to offer three pure, tasty and thirst-quenching waters – all in one machine. FreshPure services all machines installed in retail outlets and the company’s “best in class” customer service is available around the clock. 

For more information, visit FreshPure at https://www.freshpure.com or contact Rlovato@freshpure.com. Follow FreshPure on Facebook, Instagram and YouTube.

Media Contacts
Ramon Lovato, Freshpure Water, Rlovato@freshpure.com
Steve Hoffman, Compass Natural, steve@compassnaturalmarketing.com