Steven Hoffman

With a deep commitment to natural health and the environment, Steven Hoffman has dedicated his career to natural, organic, regenerative and eco-friendly products, socially responsible business, and building mission-based brands.

Steve serves as Founder and Managing Director of Compass Natural, a full-service public relations, brand marketing, communications and strategic business development agency specializing in the $500-billion LOHAS – or Lifestyles of Health and Sustainability – market. He is Co-founder of LOHAS Journal and the LOHAS Forum sustainable business conference, and former Education Director for Natural Products Expo East and West, the world’s largest natural and organic products trade expositions.

Steve also served from 1985 - 1993 as Editorial Director of New Hope Network’s highly respected natural products trade publishing division, including the Natural Foods Merchandiser magazine, and he continues to be a contributor to New Hope’s IdeaXchange Forum. Hoffman also served in the mid-1990s as National Marketing Director and Rocky Mountain Regional Sales Manager for Arrowhead Mills, now a leading division of the Hain-Celestial Group.

As Managing Director from 2007-2010 of The Organic Center, a nationally recognized nonprofit organization, Hoffman helped advance scientific research and education behind the benefits of organic food and farming. As an Agricultural Extension Agent in the mid-1980s for Penn State University, he served as a Director of Philadelphia’s Urban Gardening Program, where he helped establish more than 125 food gardens in low-income Hispanic neighborhoods in the city over a three-year period.

Steve received a M.S. in Agriculture from Pennsylvania State University. He is a returned Peace Corps Volunteer, having served in agriculture and education in Honduras and Costa Rica in Central America. In addition to English, Hoffman speaks Spanish and French. A singer-songwriter and performing musician, too, Hoffman lives in Boulder County, CO. In 2024, Hoffman was recognized as “Industry Leader of the Year” by Naturally Boulder.