‘Sustainable to the Core,’ the bleach-free, compostable, recyclable, zero-waste and plastic-free products are now available to retailers that prioritize sustainability and premium quality.

SAN FRANCISCO (Aug. 23, 2024) — HeyBamboo® founder and CEO Joslyn Faust is leading a sustainable paper revolution. HeyBamboo has been selling its “eco-luxe” premium quality toilet paper products successfully online to conscious consumers for the past year and the company is now poised to expand into select brick and mortar retail locations with the debut of retail packs of its bleach-free toilet paper and a new line of paper towels made from 100% bamboo.

HeyBamboo will debut the new retail line to natural channel and healthy lifestyle retail buyers at the upcoming Newtopia Now trade show, Aug. 25-28, 2024, in Denver. The company will exhibit in the Represent Neighborhood.

“Newtopia Now is the ideal place to launch the our new retail line since the focus is on having meaningful conversations with key buyers who are looking for conscious CPG brands on the cusp of industry trends,” notes Joslyn. “The show, with its focus on sustainability, wellness and diversity, is welcoming to me as an emerging, mission-based brand. As a female minority founder, that is important.”

Why Bamboo Is Best
Bamboo, a fast-growing, renewable resource, has incredibly powerful regenerative capabilities. Bamboo sequesters 2.03 metric tons of carbon per hectare per year and requires 30% less water than its traditional rivals during the manufacturing process.

HeyBamboo products are made from soft, strong and FSC (Forest Stewardship Council) certified 100% bamboo. The toilet paper comes in a 3-ply, 360-sheet roll, with nine rolls to a retail box. The new retail paper towels are available in 3-roll packs with 150 2-ply half-sheets per roll. The packaging and core are also made from 100% recyclable and compostable bamboo, making the products septic safe, zero-waste and completely plastic free.

“We consider HeyBamboo to be the luxurious alternative to alternative toilet paper. Our products are sustainably sourced, offer superior performance, and are great for the planet and better for you and your family. Not to mention, HeyBamboo toilet paper and paper towels help keep trees in the ground, where they belong,” Joslyn says.

Answering Nature’s Call
When the toilet paper shortage hit during the Covid pandemic, Joslyn became curious and began looking into the impact of toilet paper manufacturing.

Each year the logging industry cuts down more than a million acres of virgin North American boreal forest, in large part to meet consumer demand for toilet paper. These forests are critical in sequestering carbon, and their destruction can lead to long-term environmental damage and climate change, according to the Natural Resources Defense Council. In addition, Joslyn discovered that toxic chemicals including bleach and “forever chemicals” (PFAS) are used in the vast majority of toilet paper manufacturing.

Seeing an opportunity to change the paper products paradigm, Joslyn launched HeyBamboo to provide sustainable, bleach-free toilet paper.

“As a consumer, I was merely looking for something better for my family and realized there aren’t a lot of sustainable toilet paper brands on the market. They tend to be bleached, wrapped in plastic or expensive. So I decided to create an option made from bamboo that is soft, feels great, is a good value and has all the qualities conscious consumers care about,” she says.

About HeyBamboo
Established in 2023, HeyBamboo is a minority, woman-owned, conscious CPG brand dedicated to providing consumers with premium-quality “eco-luxe” sustainable paper products. HeyBamboo is a member of 1% for the Planet, One Tree Planted and the Forest Stewardship Council (FSC). For information, visit www.HeyBamboo.com and follow on TikTok, Instagram, Facebook, Pinterest and LinkedIn.

For wholesale inquiries, contact hello@heybamboo.com.

Visit HeyBamboo at Newtopia Now in Booth 646 in the Represent Neighborhood featuring mission-based, Conscious CPG brands from traditionally underrepresented communities.

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Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042

HeyBamboo® Expands Into Brick and Mortar With 'Eco-Luxe' Toilet Paper and Paper Towels

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