Amy’s Kitchen: Becoming a B Corp. During Wildfires, a Pandemic, and Unprecedented Demand

Photo: Wikimedia Commons

This article originally appeared in Presence Marketing’s April 2021 Industry Newsletter

By Steven Hoffman

Amy’s Kitchen’s President and CEO Xavier Unkovic was recently featured among other Northern California food business leaders in the North Bay Business Journal. Last fall, the company became a certified B Corp. as if faced the challenges of keeping workers safe and securing its supply chain during the pandemic; wildfires in two of the three regions in which the company operates; and unprecedented demand for its products, as plant-based and frozen foods both have experienced a surge in sales. “Over the course of the past year, we faced some of the greatest challenges in the company’s history,” Unkovic told the Journal. “Since our start, our founders have strived to do the right thing, even when it wasn’t the easiest, and this certification validates those efforts and provides us with a benchmark from which to measure our continued progress.” The company had sales approaching $600 million in 2020, a double-digit increase over 2019, reported Food Navigator-USA.