Packing a Plant-based Protein Punch: Walmart.com Is the Latest Major Retailer to Feature AWÁ Nutrition’s Smoothie Mixes Made with Nutrient-dense Superfoods from the Andes
FOR IMMEDIATE RELEASE
Packing a Plant-based Protein Punch: Walmart.com Is the Latest Major Retailer to Feature AWÁ Nutrition’s Smoothie Mixes Made with Nutrient-dense Superfoods from the Andes
Superfood Nutritional Products Maker AWÁ Nutrition Expands Its Online Retail Presence in the U.S. with Products Now Available on Walmart.com, Amazon.com and the Company’s Own eCommerce Site, AwaNutrition.com
SANTA MONICA, CA (April 4, 2022) — AWÁ Nutrition, maker of plant-based smoothie mixes and nutritional supplements featuring ancestral superfoods sourced from the highlands of the Andes Mountains in South America, is pleased to announce that its products are now available on Walmart.com, the ecommerce website of the world’s largest retailer.
Walmart.com joins the world’s number two retailer, Amazon.com, and the company’s own ecommerce site, AWANutrition.com, in offering AWÁ Nutrition’s unique line of nutrient-dense smoothie blends to health conscious consumers who demand quality, efficacy, and products free of many common food allergens.
Founded by the Walton family in 1962 in Rogers, AR, Walmart Inc. (NYSE: WMT) currently operates more than 10,500 retail stores, including nearly 5,000 locations in the U.S., 600 Sam's Club stores and more than 5,000 international locations. In addition, Walmart operates 364 distribution facilities throughout the world. Walmart.com was established in 2000. In 2005, the company made a major commitment to environmental sustainability, including initiatives in zero waste, renewable energy and “focusing on products that sustain people and the environment.”
Andean Lupine, Quinoa and Pea Provide Complete, Plant-based Protein
AWÁ Nutrition’s soy-free, gluten-free, dairy-free, vegan and non-GMO plant-based smoothie mixes combine ancient wisdom and modern nutrition in uniquely formulated blends – with no added sugar – that meet rising demand for plant-based protein, nutrient-dense superfoods, ancient ingredients and convenient solutions for meals, snacks, post-workout recovery and energy boost in all natural, tasty tropical flavors from Ecuador.
Protein-packed, ancient Andean superfoods including the protein-rich Andean lupine (also known as chocho, tarwi and pearl lupin), quinoa and peas in a proprietary blend provide a complete amino acid profile to AWÁ Nutrition’s smoothie mixes. The superfoods are mixed with concentrates of tropical super fruits including naranjilla, golden berry, Wild Andean blueberry, passion fruit, bananas, cacao and coconut to create delicious products high in antioxidants, vitamins, minerals and micro-nutrients.
“The ingredients AWÁ Nutrition sources from small-scale producers in the Andes have been powering people for thousands of years,” said AWÁ Nutrition Founder and CEO Felipe Guevara. “Foods such as the Andean Lupine, which has the highest amount of protein of any legume, and quinoa have long provided high quality and highly digestible, plant-based protein sources for people,” he said. “We specially developed our smoothie blends to appeal to and serve the nutritional needs of everyday active lifestyles, as well as those of elite athletes striving for peak performance,” Guevara added.
Lifestyle Active and High Performance Products for All Fitness and Energy Needs
Ideal for meal replacement, breakfast, snack, post-workout recovery or any time consumers need an energy boost, AWÁ Nutrition supplements are available in two lines, all with healthy non-inflammatory and non-allergenic protein, carbs, fats (omega 3, 6 and 9) and antioxidants, and with no artificial flavors or ingredients.
Lifestyle Active Series: For the Everyday, Healthy Lifestyle Consumer
Available in 6 Andean flavor mixes: Naranjilla (citrusy lemon-pineapple flavor), Andean Blackberry, Andean Wild Blueberry, Coconut, Cocoa and Passionfruit; 11g of plant protein from non-inflammatory sources, vitamins, minerals, antioxidants; made with real fruit concentrates
High Performance Series: For More Serious Athletes
Available in 4 Andean flavor mixes: Andean Berries, Tropical Splash, Ancestral Power and Jungle Shake; 21g of plant protein from non-inflammatory sources; 3 billion CFU probiotics; vitamins, minerals, antioxidants; made with real fruit concentrates; KETO friendly
About AWÁ Nutrition
Based in Ecuador and with offices in Santa Monica, CA, the mission of AWÁ Nutrition is to promote an active lifestyle and encourage mindfulness of nutrition through unique and natural Andean plant-based nutritional products. We source from local, small-scale producers and cater to consumers who consciously seek out quality products with greater purpose. A direct percentage of sales of AWÁ Nutrition products go toward supporting social responsibility and nutrition and sports programs for disadvantaged communities in Ecuador.
For more information, visit our home page at www.awanutrition.com, visit AWÁ Nutrition on Walmart.com, or visit the AWÁ Nutrition store on Amazon.com. Also, visit AWÁ Nutrition on Facebook, Instagram and YouTube.
Contact
For retail, wholesale and distribution inquiries:
Felipe Guevara, CEO, AWÁ Nutrition, fguevara@awanutrition.com
For media inquiries:
Evan Tompros, Compass Natural, evan@compassnaturalmarketing.com
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Why Amazon Fresh Stores May Rock Some Boats
Photo: Pexels
This article originally appeared in Presence Marketing’s April 2021 Industry Newsletter
By Steven Hoffman
Now that he’s had a chance to study the Amazon Fresh grocery store concept, first opened last summer, supermarket industry analyst Bill Bishop offered some ideas on how grocers can view this new competitor, “one that appears to offer a dual threat to both online and in-store business,” reported Supermarket News. With store locations in high population densities with above average median income and high daytime populations, the prominent physical presence is meant to provide high visibility and consumer confidence, Bishop noted. Also, because Amazon Fresh stores have smaller footprints than most newer supermarkets and often make “second use” of existing buildings, Amazon Fresh stores can be opened with a lower capital investment and a lower occupancy cost, meaning Amazon Fresh stores can stay profitable at increasingly competitive margins. As such, Bishop advised grocers to continually find ways to take costs out of their business without sacrificing their value propositions so they can operate profitably as competition heats up. Also, at a time when many grocery retailers are promoting curbside pickup (delivery costs can be high for retailers dealing with local online orders), Amazon Fresh is aggressively promoting delivery as a benefit of Amazon Prime membership, Bishop said. “Amazon is focused on a fulfillment option that many customers would prefer if it didn’t include an added cost,” he wrote. In addition, due to the store’s smaller size, “but with all the brands most shoppers would want,” Amazon is making its Fresh stores “time-effective to shop,” Bishop noted. Price-wise, while Amazon says it’s Fresh stores will be affordable, the extra 10% discount Prime members receive reinforces a perception of value, while Amazon captures valuable purchase data. Technology, too, while in the background, will be an important feature of Amazon Fresh stores, Bishop observed. “From a shopper’s point of view, this store has a lot to like. It will probably appeal most to Millennial shoppers who sense how the layout of the store and products tilt toward their lifestyle preferences — think of it as bigger than a Trader Joe’s but smaller than a typical supermarket with enough product and brand choice to satisfy most customers, along with more technology-delivered customer service,” Bishop described. Bishop predicted that Amazon Fresh stores pose a dual threat to more traditional grocery retailers operating around them. To counter its online offering, grocers must find ways to lower the cost of delivery or risk letting Amazon dominate that market segment. To counter its in-store offering, it will be necessary to invest in technology that gives their customers who want the opportunity to skip the checkout lane or at minimum, speed up the regular checkout process so that it is a pleasant service experience, Bishop advised.