JAMBAR Poised to JAM Through the Summer by Sponsoring Array of Top Music Festivals and Events
Organic artisan energy bar company JAMBAR donates 50% of profits to organizations that support music and active living
SAN RAFAEL, Calif. (May 24, 2023) – As part of its commitment to make the planet a better place through music, the organic artisan energy bar company JAMBAR is partnering with more than 30 live music festivals and events in northern California this summer, including Mill Valley Music Festival, BOTTLEROCK Napa Valley, The Fairfax Festival & Ecofest, Sound Summit and KC Turner Presents Cookout Series at HopMonk.
JAMBAR was launched in 2021 by Jennifer Maxwell, a musician, runner, nutritionist and mom. Jenny was also the co-founder of the original PowerBar. Maxwell’s mission with JAMBAR is to fuel healthy bodies and healthy communities. Not only are JAMBAR’s energy bars made with premium organic ingredients—including ancient grains, natural sweeteners and high-quality proteins—but the company also donates 50% of its profits to organizations that support music and active living.
“Bringing music into more people’s lives has always been a central part of JAMBAR,” said Maxwell, who, in addition to serving as CEO of JAMBAR, is a drummer in two Bay Area bands. “The lineup of talent coming to the Bay Area this summer is incredible, and we’re going to do our best to keep the energy high by fueling festivalgoers and musicians alike.”
JAMBAR hosted a booth offering samples of JAMBARs to hungry Mill Valley festivalgoers. JAMBARs were also placed in musician green rooms, providing performers with clean, organic energy. Festivalgoers who chose to travel by bike received a complimentary JAMBAR at the Marin County Bike Coalition’s parking area.
Following the Mill Valley festival, JAMBAR will journey to Napa Valley for the BOTTLEROCK festival of music, food, wine and brews on May 26-28. Billed as “the first taste of summer,” the festival boasts a powerhouse lineup of more than 70 performers, including the Red Hot Chili Peppers, Post Malone, Lizzo, Duran Duran, Lil Nas X and the Smashing Pumpkins. JAMBARs will be featured in BOTTLEROCK musician green rooms, culinary suites, VIP suites and staff rooms. JAMBAR athlete, Olympic gold medalist skier and music fan Jonny Moseley will be at BOTTLEROCK on Friday, May 26, introducing culinary guests as part of this growing partnership.
On May 29, JAMBAR will kick off the KC Turner Presents 10th Annual Cookout Concert Series at the HopMonk Tavern in Novato, California. This summer concert series features over 25 shows from late May through October. Headliners include crowd favorites Toad the Wet Sprocket, Cracker, Maria Muldaur, Anders Osborne, Bob Schneider, Brett Dennen, Shawn Mullins and G. Love. Every concert attendee will receive a free JAMBAR as they exit each show. Perfect fuel after a long night of dancing! This is the second year for JAMBAR as the headline sponsor.
“KC Turner Presents and HopMonk are thrilled to be teaming up again with JAMBAR. Their support and love of live music make this a win-win sponsorship! We can't wait to Get Our Jam On at this year's Cookout Concert Series!” said founder KC Turner.
On June 10-11, JAMBAR will be an official partner at The Fairfax Festival & Ecofest in Fairfax, California. This funky, eclectic celebration of music and the arts features musicians, a parade, artist and artisan booths, a flea market and a family film night. JAMBAR will welcome festival attendees who ride their bikes with complimentary JAMBARs at the JAMBAR Parking Area with the Marin County Bike Coalition.
JAMBAR will close out the summer concert season with a booth and sampling at Sound Summit 2023 on September 9. This is the second year that JAMBAR will partner with this outdoor concert on Mount Tamalpais, which raises funds for the Mount Tamalpais State Park in Marin County, a popular hiking, running and biking destination. The lineup for this festival includes artists such as Lord Huron, Sierra Ferrell, Kevin Morby, Brokedown in Bakersfield and Vinyl.
About JAMBAR
In late 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. Made from only premium organic ingredients, JAMBARs feature ancient grains, authentic sweeteners from nature and high-quality proteins. The company donates 50% of after-tax profits to organizations that support the transformative pursuits of music and sports. JAMBARs are available at JAMBAR.com, on Amazon.com and also at leading grocery stores, including Mollie Stone’s Markets, Earth Fare, Good Earth, Nugget Markets, United Markets, Berkeley Bowl, select Safeway stores and more. Learn more at www.jambar.com and follow us on Facebook and Instagram.
Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
Debbie Pfeifer, JAMBAR, debbie@jambar.com, tel: 206.669.3580