Blog, Summary15 Steve Hoffman Blog, Summary15 Steve Hoffman

Restorative Botanicals Launches New Functional Mushroom Product Line

BOULDER, CO (March 28, 2023) Restorative Botanicals, a leading manufacturer of USDA Organic hemp extract health and wellness products, is thrilled to announce the launch of its newest product line of Functional Mushroom supplements. This new line features a range of high-quality mushroom supplements designed to support the body’s immune systems, brain function and gut health and to promote better sleep!

Restorative Botanicals has harnessed the power of mushrooms to create a line of supplements that are both effective and easy to use. The Functional Mushroom products are available in capsules and gummies (that are vegan, gluten-free, and dairy-free), each containing a unique blend of 100% Certified Organic mushroom extracts, nootropics, and adaptogens. Made with fruit-derived organic flavors, these delicious gummy supplements are available in flavors including mandarin, elderberry, guava, and passionfruit.

My IMMUNE Shrooms™ are a functional mushroom blend that delivers a powerful variety of specifically selected mushroom extracts to help support the immune system. Featuring Agaricus Blazei, Reishi, Maitake, and Shiitake, these are a great way to get your daily serving of antioxidants, iron, selenium, and zinc. Cordyceps is used to promote energy and stamina, while Turkey Tail supports improved digestion and healthy aging.

My BRAIN Shrooms™ offer cognitive support with Lion’s Mane, Cordyceps, Ashwagandha, Bacopa, Rhodiola, and Black Pepper. This powerful blend of mushrooms and nootropic herbs was carefully curated to help the body work more efficiently and effectively. Whether you’re looking to improve memory, enhance mental clarity, or counter the ravages of the aging process, this product will help you reach your goals.

My GUT Shrooms™ support healthy digestion with Turkey Tail, Postbiotics, and Black Pepper. Designed to help you maintain a healthy gut, the unique formula includes postbiotics, combining the benefits of prebiotics and probiotics in a shelf-stable super bioactive compound. These supplements provide your body with a supply of vitamins, minerals, antioxidants and amino acids to support and promote a healthier digestive system.

My SLEEP Shrooms™ combine functional mushrooms and adaptogenic herbs that promote a sense of calm and support deep, restful sleep with a blend of Reishi mushrooms, Passionflower, and Valerian root. These ingredients promote natural sleep patterns and ease the body into deeper stages of slumber. Chamomile and Coriander help to induce sleepiness, and Tryptophan supports the natural production of Melatonin and Serotonin to encourage drowsiness.

“At Restorative, our mission has always been to help people ‘feel better, naturally’ with supplements made from the remarkable cannabis plant. We have now expanded our offering with functional mushrooms, herbal adaptogens, and nootropics,” said Bernard Perry, CEO of Restorative Botanicals. “These new life-changing products provide alternatives to conventional pharmaceuticals and improve the lives of our customers with Mother Nature-provided natural solutions.”

Restorative Botanicals’ functional mushroom line is now available for purchase on its website and will soon be available in natural grocery and health and wellness stores across the country. For Retail inquiries, contact David Sorley at davids@restorativebotanicals.com, or by phone at 720.684.6100.

Media and Wholesale Inquiries Contact: Rachael Carlevale, Email: rachaelc@restorativebotanicals.com, Phone: 720.684.6100

Click here to read the news release on the Restorative Botanicals website.

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Blog, Summary15 Steve Hoffman Blog, Summary15 Steve Hoffman

Compass Natural Adds Talent to Boutique PR, Brand Marketing Agency Serving Natural, Organic, Regenerative and Hemp Products Businesses

Compass Natural Adds Talent to Boutique PR, Brand Marketing Agency Serving Natural, Organic, Regenerative and Hemp Products Businesses

November 9, 2022

Compass Natural, a boutique public relations & brand marketing agency serving businesses in the market for natural and organic foods and related products, is pleased to announce the addition of seasoned talent to its team.

Compass Natural, a Boulder, CO-based boutique public relations and brand marketing agency serving businesses in the market for natural and organic foods, industrial hemp and cannabis-related products, regenerative agriculture, and sustainable and eco-friendly products and services, is pleased to announce the addition of seasoned new talent to its team.

“Going into the new year, we are excited to offer our clientele a diverse, talented team with expertise in brand marketing, public relations, social media influencer marketing, digital communications, content development, business development, and trade show, conference and event planning — all focused on serving businesses and brands in the natural, organic, and healthy lifestyles market," said Steven Hoffman, Founder and Managing Director of Compass Natural. 

“When Compass Natural’s longtime associate Evan Tompros moved on in September to further career opportunities after seven years of service to our clients in the natural and organic channel, it provided an opportunity for us to reorganize our agency. As such, we’ve been fortunate and successful in attracting an incredible lineup of professionals to serve our client companies into the future,” Hoffman added.

Joining the Compass Natural PR, Communications and Brand Marketing Team

Allison Salvati (top left) — Natural products brand marketing veteran Allison Salvati joins Compass Natural as “Creator of Opportunities.” Having worked with such leading natural and organic brands including Bhakti Chai, noosa yoghurt, Honey Smoked Fish Co., and others, Allison will help lead brand strategy and marketing, social media influencer marketing, media outreach, and client services. Allison proudly claims her superpower is building and nurturing relationships. Human connection is her core value and she is passionate about curating meaningful experiences for clients and brands. 

Hope Keller (lower left) — Hope Keller joins Compass Natural to assist with digital marketing and communications, production, editorial and web, blog and related content. A veteran journalist, Hope has worked at the Baltimore Sun, the Philadelphia Inquirer and the International Herald Tribune, among other newspapers. She also served as director of communications for the University of Baltimore School of Law. In addition to her work with Compass Natural, she works as a writing tutor at Mitchell College in New London, CT, and as a freelance reporter for The Daily Record in Baltimore.

Elizabeth Lunt (top right) — Co-founder of Spark Events, Elizabeth Lunt joins Compass Natural as a contributing writer and to assist with trade show and conference planning, educational programming, booking speakers and other related services. Spark Events produces business networking and educational events for the cannabis industry in Maryland, where Elizabeth also has been active as a dispensary agent and cannabis advocate. She is fascinated by the development of the industrial hemp industry and has been a volunteer with the US Hemp Building Association as well as a writer for HempBuild Magazine.   

Rachael Carlevale (lower right) — Rachael Carlevale joins the Compass Natural Marketing team with more than 10 years of experience directing sales and marketing in the natural products industry. The co-founder of Suelo Vivo, a certified regenerative hemp farm and brand, and founder of Ganjasana Plant Medicine School, Rachael develops and teaches cannabis and hemp courses. Rachael is a certified Mindfulness Educator, yoga instructor and DEM Pure Educator who contributes to Skunk Magazine with her “Cannabis + Wellness Column.”

Advisory Board — In addition to new team members, Compass Natural’s distinguished Advisory Board includes the following members: Mark Retzloff, co-founder of Alfalfa’s Market and Horizon Organic Dairy; Michael Schall, former VP of Global Business Development for Whole Foods Market; Ari Adams, CEO of ShiftCon, the nation’s largest community of eco-wellness social media influencers; and marketing and branding veteran and current director of Naturally Boulder, Bill Capsalis.

New Clients in 2022-2023
In addition to working with longtime clients -- including We Are for Better Alternatives, producer of NoCo Hemp Expo and Southern Hemp Expo and publisher of Let’s Talk Hemp; Presence Marketing, the nation’s leading independent natural products brokerage; BeyondBrands, a leading collective of branding experts serving the natural, organic, and healthy lifestyles market; and others --  Compass Natural welcomed a number of new clients in 2022. Such new brands include JAMBAR®, a certified organic, artisan-made energy bar created by Jennifer Maxwell, the inventor of the original PowerBar®; the Glyphosate Residue Free certification program, administered by the Detox Project; Bay State Milling, provider of certified organic grain ingredients; Franny’s Farmacy, an Asheville, NC-based producer of hemp-derived CBD consumer products and operator of a chain of dispensaries in the Eastern U.S.; and more. In addition, Compass Natural founder Steven Hoffman serves on the Advisory Board of ShiftCon Media, the country’s largest community of “eco-wellness” social media influencers.

About Compass Natural — Connecting Media & Markets in Natural, Organic Products
Based in Boulder, CO, and founded in 2002 by natural products industry veteran Steven Hoffman, Compass Natural is a boutique agency serving the public relations, brand marketing, social media, and business development needs of companies and organizations in the $500 billion market for natural, organic, regenerative, socially responsible, and eco-friendly products and services. Compass Natural also is the producer of the popular business podcast Compass Coffee Talk, which in November 2022 featured Colorado Governor Jared Polis talking about sustainability and the growth of natural and organic products, as well as the hemp and cannabis industries in the state and the nation. Visit Compass Natural’s fully illustrated client deck here. Also, learn more at www.CompassNatural.com and on Facebook and LinkedIn.

Contact
Steven Hoffman, info@compassnaturalmarketing.com, tel 303.807.1042

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