Natural Investing: The Movement Toward Natural & Organic Food and Healthy Lifestyles
Originally appeared in the June 2019 edition of GreenMoney Journal.
By Steven Hoffman
Sales of Natural & Organic Products Outpace Conventional Food and Beverage as Consumers Get the Message about the Relationship between Diet and Health
Launching natural and organic products companies, as well as investing in them, is a daunting challenge in today’s shifting and competitive retail and consumer products marketplace. Yet, consumer demand for healthier products continues to grow. With concerns ranging from the cost of healthcare to the effects of food and agriculture on climate change, consumers of all ages are opting for natural, organic and functional foods and beverages, nutritional supplements, natural medicines and other eco-friendly products from mission-based companies, local producers and brands that share their values and address their concerns.
And, with conventionally grown apples included at the top of the Environmental Working Group’s infamous “Dirty Dozen” list of contaminated fruits and vegetables because each conventional apple contains on average 4.4 toxic, synthetic pesticide residues, people are realizing that it’s the organic apple a day that keeps the doctor away. By choosing organic, regenerative and other healthful and eco-friendly products, people are investing most directly in their family’s health, the health of the planet, and the health of family farms and local communities. And it’s translating into sustained business growth in the natural and organic products sector.
In 2018, sales of natural and organic products increased 6.9% to $219 billion, according industry market research leader New Hope Network, while sales of conventional food and beverage products, totaling $634 billion, declined by -0.2% in the same year. “It’s not news that sales of natural, organic and functional foods and beverages are growing at a far faster pace than conventional food and beverage,” said Carlotta Mast, New Hope’s Senior VP of Content and Insights, in an industry trends seminar presented at Natural Products Expo West in Anaheim, CA, in March 2019. (Attracting nearly 90,000 visitors from over 70 countries, Expo West is the world’s largest natural and organic products trade show.) “The natural and organic products industry is on track to surpass $250 billion in sales by 2021,” Mast added.
In a real sense, Mast noted, conventionally produced, highly processed food and beverage products, made with artificial flavors, colors and other ingredients, are experiencing negative growth. All the growth today in the food and beverage sector is in natural, organic, nutritional, non-GMO and other clean label products. From a small health food and crunchy, hippy movement of independent natural foods stores and co-ops in the 1950s, ‘60s and ‘70s, natural and organic is now leading the way in food and beverage retail and manufacturing innovation – marking a huge shift in the market and in the consumer mindset.
Online vs Brick & Mortar
While manufacturers are compelled in today’s market to pursue what’s referred to as “omnichannel” sales strategies, natural and organic continues to be a “brick and mortar” industry, with 86% of total sales being rung up in either mass market or natural foods stores. Conventional grocery retailers including Kroger, Walmart, Costco and others are taking a larger chunk of the market. According to New Hope data, 60% of total natural and organic product sales are happening in the mass market and mainstream conventional grocery channel, which grew 7.4% to $130 billion in 2018. However, more midsize natural food retail chains such as Sprouts Farmers Market (NASDAQ:SFM), Natural Grocers (NYSE:NGVC) and others, which are dedicated to selling predominately natural and organic products, continue to perform well.
“The natural channel, which helped create this industry and continues to be a vitally important channel, grew at a slower rate of 3.3% to reach about $58 billion in sales in 2018. Although natural is now smaller than the mass market channel, it is still strategically important, particularly for new brands,” Mast said.
Online sales are getting a lot of attention in the natural and organic products space, but according to 2018 data from New Hope Network, e-commerce is driving less than 5% of total sales. However, “that will change pretty quickly over time,” Mast said. E-commerce is becoming increasingly important as a launch pad for new products and brands, and online sales for natural and organic products grew 18% to reach $8.4 billion in 2018. “In a survey of 300 natural brands, half of the new companies that entered the market between 2015 and 2018 started selling online before they moved into any kind of retail distribution. That’s a huge shift for our industry,” Mast noted.
“Even with wild swings in the economy over the past nine years, people are moving into natural for health reasons and not financial ones,” said Nick McCoy, Co-founder and Managing Director of Whipstitch Capital, a leading independent M&A and private placement advisory firm focused on the healthy living consumer market. And the good news for natural products businesses trying to establish themselves in the market is that “retailers are still embracing smaller brands, even in conventional natural food sets. Once people start investing in their health, they’re not likely to go back,” he added.
Categories and Trends Driving Growth in Natural and Organic
Organic: Sales of organic foods and beverages grew 5.6% to become a $45 billion market segment in 2018. According to the Organic Trade Association, the organic industry’s leading trade group, in the last decade alone, the U.S. organic market has more than doubled in size. According to New Hope’s Mast, “Organic is absolutely mainstream now and with increased volume and size has come a slight slowing of growth. Some of this has come from the struggles of organic dairy, which makes up 14% of the category, and last year the organic dairy category continued to see growth plateauing due to oversupply and growing consumer preference for plant-based beverages,” Mast observed. According to New Hope’s data, organic produce – fresh fruits and vegetables – comprises 38% of all organic sales. “Organic supply is lagging behind growing consumer demand, a challenge the organic industry has to address,” Mast added. According to the Research Institute of Organic Agriculture (FiBL) and IFOAM Organics International, leading international organizations based in the EU, the global market for organic food reached an estimated $97 billion US in 2017 (approximately 90 billion euros). The U.S. is the leading market with 40 billion euros, followed by Germany (10 billion euros), France (7.9 billion euros), and China (7.6 billion euros). The Swiss spent the most on organic food (288 Euros per capita in 2017), and Denmark had the highest organic market share (13.3 percent of the total food market). In 2017, 2.9 million organic producers were reported worldwide, a 5% increase over 2016. Total global farmland under organic production increased 20% to nearly 70 million hectares (173 million acres), representing the largest growth ever recorded by FiBL and IFOAM. Yet for all the success of organic, globally, only 1.4% of the total estimated farmland is organic. Organic production, and in particular, Regenerative Agriculture, with its focus on sequestering carbon and building healthy soils, has the potential to help mitigate climate change and is a powerful new movement emerging in sustainable food and farming.
Plant Based: With a $183.8 million IPO filing submitted recently by plant-based meat alternative company Beyond Meat, maker of the Beyond Burger, plant-based foods are now firmly a trend, as more Americans seek “flexitarian” diet options to reduce the consumption of meat and incorporate more plant based options in their diet. According to the Plant Based Foods Association, sales of plant-based foods grew 20% in 2018 to more than $3.3 billion. This growth is significant when compared to the sales of all foods, which grew just 2%, so plant-based foods dollar sales are outpacing dollar sales of all retail foods by 10X, the association claims. In particular, plant-based dairy alternatives are a rapidly growing category with 50% growth reported. This category includes plant-based cheeses, creamers, butter, yogurts, and ice creams (but not plant-based milk). Plant-based milk now represents 15% of the total milk market, says the Plant Based Foods Association.
Hemp and CBD: According to data collected by Nutrition Business Journal, sales of products derived from industrial hemp, including full spectrum hemp extract and CBD products, grew 60% to reach $238 million in 2018. Industrial hemp, while derived from the same Cannabis sativa plant as marijuana, is defined as containing less than 0.3% THC. At such low levels, hemp is the non-intoxicating cousin to marijuana. With more than 25,000 recorded uses throughout human history from building materials, paper and bioplastics to textiles and fashions, superfoods and natural medicines, hemp is rich in other cannabinoid compounds, of which CBD or cannabidiol is the most widely known. These cannabinoid compounds have been shown to be beneficial to human and animal health. In a historic move championed by U.S. Senator Mitch McConnell (R-KY), industrial hemp was legalized in the United States for the first time in over 80 years when the 2018 Farm Bill was signed into law by President Trump in December 2018. For farmers across the country seeking alternative crops to GMO corn and soy and tobacco, hemp has been a godsend. According to industry group Vote Hemp, total acreage under hemp cultivation in the U.S. exceeded 78,000 acres, an increase of nearly 26,000 acres over 2017 estimates. For independent natural products retailers, sales of CBD products, which are now legal across the U.S., though some states and municipalities are still challenging the national law, have also been a boon, enabling them to differentiate themselves from the mainstream retail competition. And while the Food and Drug Administration (FDA) is monitoring sales of CBD products, the agency has indicated it will allow the market to evolve while also keeping a close watch on potential bad players who make misleading or fraudulent claims on products.
Functional Foods and Ingredients: Consumers are opting for food and beverage products that provide real health benefits and functionality, reported Mast, and beverages and functional snacks helped drive 7.5% growth in this category to $68 billion in sales in 2018. The most popular functional ingredients included the herb ashwaganda, pre- and pro-biotics, and hemp and CBD. “The growth in probiotic foods and beverages represent a continued blurring of the lines between dietary supplements and foods and beverages, as consumers have a growing preference for non-pill and non-capsule delivery forms for functional products,” Mast shared. In addition, the “snackification” convenience trend continues to drive expansion in better-for-you and functional snacks.
Dietary Supplements: Sales of nutritional supplements grew 6.1% in 2018 to $46 billion, driven by sales of collagen products, adaptogenic herbs and other botanical products, mushrooms and other immune support products, anti-inflammatory products such as turmeric, pre- and pro-biotics, multivitamins, and CBD and hemp products.
Natural Living: A $20.8-billion category comprising natural personal care and beauty care products, household products and pet care. In addition to pet care, mentioned above, product trends driving this category, which grew 6.5% in 2018, include household cleaners (double-digit growth), organic oral care and feminine care products. Referred to as a “self-care category,” Mast observed that consumers are embracing clean beauty and are paying more attention “not only to what they put into their bodies but also what they put on their bodies and bring into their homes.”
Pet Products: “Natural and organic pet products outperformed all other categories in 2018 – sales growth for the natural pet category was up 10.2% to $7 billion, reported Mast, who also shared that growth in natural and organic pet products far outpaced the 1.9% growth achieved in 2018 by the $26-billion conventional pet products market. “More than 70% of Millennials currently own a pet, according to the American Pet Products Association, and 86% of Millennials believe that natural and better-for-you pet food is vital for the health of their pet,” Mast added.
Sugar Ain’t So Sweet: Other “macro trends” driving the market include changing consumer perceptions around nutrition and healthy fats, and a growing awareness that “sugar isn’t all that sweet when it comes to health.” Diet trends include the Paleo and Keto diets, and convenience still rules, but products have to have great nutrition and taste. Consumers are also becoming increasingly concerned about packaging waste and are looking to support inventive business and ownership models, sustainable sourcing and packaging, and fair trade, socially responsible and mission driven brands.
Where to Invest?
Motley Fool writer Brian Stoffel says, “If you’re looking for the short answer as to who will be the big winners in the organic and natural food movements, the answer is simple: smaller, local organic farmers … and Amazon (NASDAQ:AMZN).” The reasons, he says, include the trend that today’s Millennials – now the largest demographic spending group – want to purchase from brands that are more organic, small, and locally focused. Stoffel posits that when bigger brands buy out smaller natural and organic brands, today’s savvy consumer simply pivots to a different brand that better reflects their desires
On the other side of the coin, Stoffel’s reasoning behind considering online power house Amazon as a major player in natural and organic products is its position as owner of natural products retail pioneer Whole Foods Market, as well as its leadership position in the e-commerce world where it sells millions of natural and organic products at low margins.
In between are a number of publicly traded companies including distribution leader UNFI (NYSE:UNFI) and mid-size natural and organic products retail chains Sprouts Farmers Market (NASDAQ:SFM) and Natural Grocers (NYSE:NGVC). Seeing the shift in consumer preference to natural and organic, major retailers including Kroger (NYSE:KGR), Costco (NASDAQ:COST), Walmart (NYSE:WMT) and others have all become significant sellers of natural and organic products. Kroger, which reported more than $16 billion in natural and organic products sales in 2017 and double-digit growth of natural products over the past several years, also is a majority investor in Lucky’s Market, a rapidly growing, midsize natural and organic products retail chain with 35 stores in 11 states.
In the exploding market for hemp and CBD products, a handful of companies have emerged as market leaders, among them some publicly traded companies including Charlotte’s Web (NASDAQOTH:CWBHF), Elixinol (OTCMKTS:ELLXF), CV Sciences, sold under the brand name +CBD Oil (NASDAQOTH:CVSI), Isodiol International (CNXS:ISOL), Aurora Cannabis (OTCMKTS:ACBFF), Canopy Growth (NYSE:CGC), and others.
As a closing piece of advice, independent natural foods retailer Philip Nabors, co-founder of the family owned Mustard Seed Market in Akron and Cleveland, OH, proffers that while an investment in market giant Amazon might seem attractive, it does not necessarily support local business and economies. “Green investors who want to place some of their funds in higher risk investments might want to consider investing in local businesses, where such investments can more directly impact local communities” – and also where individual investors can invest not only money, but potentially time, energy, resources, and relationships, and be rewarded with a more immediate connection in the communities in which they live, and in the long run as these businesses grow and build value, he says.
NatchCom — The Natural Product Industry’s Premier Digital Conference — Set for San Francisco, June 17 - 18
#hacknatural
April 29, 2019 (San Francisco, CA) – NatchCom Inc. — the natural product industry’s digital media and education company — announced the dates for its third event: June 17 and 18, at The Presidio’s Golden Gate Club, San Francisco, CA.
“After two, amazing 2018 conferences in Boulder CO, bringing NatchCom to the Bay area, a global center of natural and organic products as well tech, made complete sense,” said Jennifer Krupey, CEO NatchCom. “The industry demand could not be ignored.”
NatchCom is partnering with several Northern California, natural product business groups and leaders, including Naturally Bay Area, the regional affiliate of the Naturally Boulder network. “We couldn’t be more excited to be working with NatchCom and bringing this innovative conference to the Bay Area,” said Michael Anzalone, Program Director of Naturally Bay Area. “Food and tech are an inherent part of the DNA of San Francisco. This event brings to these two enormously important worlds together like never before.”
NatchCom launched its inaugural conferences — the first of its kind in the $200 billion natural product industry — to great success in Boulder, Colorado, in 2018. The conference helps natural products companies advance their digital sales and marketing strategies, including Amazon, email marketing, social media and paid search. NatchCom brings together digital tech and natural/organic brands to optimize profits and build community.
“The NatchCom approach to helping emerging brands get it right in digital is something of real value to our members,” said Anzalone. “The online vertical is the fastest growing vertical in natural products, topping more than $11 billion, so this education is critical to our Bay Area community.”
The first round of speakers was just announced and includes a host of digital experts, channel reps and natural products representatives from companies including RANGEme, Boxed, Alfalfa’s Markets, Amazon, Parsnip, Hidden Rhythm, Moxie Sozo and others. To view the current list of attending speakers, visit here.
Event information:
For sponsor, speaker and registration information, visit www.NatchCom.com, or contact info@natchcom.com.
To purchase tickets, visit here.
About NatchCom
At NatchCom, we believe the natural/organic product revolution matters. That’s why we built an event designed to help emerging and established natural product companies thrive online. In short, NatchCom seamlessly connects the power players in today's digital world with the fast-growing $200 billion natural products industry. The two-day gathering is a hands-on, interactive experience that helps industry professionals take their e-commerce and digital marketing game to a new level. No other event brings together the natural product industry and tech to optimize profits, share marketing best practices and, ultimately, #HackNatural.
Contact
NatchCom CEO, Jennifer Krupey
Jen@NatchCom.com
Gaia Herbs Unveils Modern New Look and Three Innovative Product Lines at Natural Products Expo West 2019
Premium Herbal Supplements Leader Launches Hemp, Nootropics and Mushrooms & Herbs Functional Powder Lines; Reveals New Modern Consumer-Tested Packaging Design
BREVARD, N.C. (March 7, 2019) – Gaia Herbs, the leading herbal brand in North America, will unveil its new, modern packaging and three new product lines: Hemp, Nootropics, and Mushroom & Herbs Functional Powders, at Natural Products Expo West on March 7 – 9. Expo West attendees will be among the first to experience these exciting new innovations and are invited to visit Gaia Herbs booth #4139 for samples and additional information.
“As a brand that has been a pioneer in the herbal industry for more than three decades, we are excited to reveal our new packaging at Expo West. Our new design further reinforces our mission of connecting plants and people with beautiful close-up images of the heroes of our supplements—the herbs. We are proud to have developed the design completely in-house, leveraging the talent of Gaia Herbs’ visionary Brand Experience team. In addition to our new look, we will also be introducing our latest innovative products that will help people on their wellness journeys,” said Elena Lécué, Executive Vice President of Sales and Marketing at Gaia Herbs. “We are particularly excited about our new Hemp line. Due to the recent passage of the Agriculture Improvement Act of 2018 (also known as the 2018 Farm Bill), which removed all parts of the Hemp plant from being categorized as a Schedule I substance under the Controlled Substances Act in the United States, the marketplace is seeing an influx of Hemp products of varying quality. As the leading herbal brand, Gaia Herbs is proud to be bringing a new Hemp line to the market of the quality that consumers have come to expect from our brand, that is fully traceable to the source at meetyourherbs.com®, our comprehensive transparency program. In addition to that, Gaia Hemp extract is made from sun-grown American Hemp flowers, ensuring that people can feel confident buying Hemp from a brand they love and trust. We will also be debuting our new Nootropics line, featuring Gaia-grown™ Bacopa, and three new functional blends of Mushrooms & Herbs, providing support for cognitive, energy, and immune health.”*
The three new product lines transform Nature's wisdom into herbal formulas, combining science and tradition to create proprietary blends rooted in purity, potency, and integrity. Additional product details include:
Hemp: As pioneers and leaders in the herbal industry for over thirty years, Gaia Herbs is committed to producing some of the highest quality plant-based herbal supplements in the world, delivering the full expression of Nature. Gaia Herbs is pleased to introduce two new Hemp products: Hemp Full Spectrum Extract 10 mg and Hemp Full Spectrum Extract 20 mg — bringing our same reverence for plants and focus on quality to our new Hemp line.
Gaia Herbs Full Spectrum Hemp Extract contains less than 0.2% THC and is made with sun-grown American Hemp flowers. Gaia chose to use the Hemp flowers as they are known to be the main source of cannabinoids compared to other parts of the Hemp plant. Unlike products with isolated CBD, Gaia’s full spectrum Hemp oil contains a wide array of cannabinoids representing the synergy naturally found in the Hemp plant.
Through Gaia’s industry-leading Meet Your Herbs® traceability program, people can enter the ID number located on the back of their Gaia Herbs Full Spectrum Hemp Extract and learn where the Hemp came from; how it was grown, harvested and extracted; and the tests it underwent to validate its purity, integrity, and potency. Gaia Herbs is one of the few companies producing Hemp products in the world that allows you to do this for a simple reason: Gaia has nothing to hide and everything to share.
Gaia Herbs Hemp is available in two liquid potencies based on cannabinoids per serving. SRP $44.99 (10mg/mL, 1oz), $79.99 (10mg/mL, 2oz), $79.99 (20mg/mL, 1oz), and $129.99 (20mg/mL, 2oz). As a Certified B Corporation® dedicated to using business as a force for good™, Gaia Herbs is excited to announce that a portion of the proceeds from the sale of all Gaia Herbs Hemp products will be donated to support U.S. family farmers.
Nootropics: Nootropics — supplements that support mental performance — can play an important role in maintaining cognitive health.* Gaia Herbs Nootropics line offers all the powerful benefits of Nootropics as Nature intended, using traditional herbs to nourish your mind, so you can live your very best life.* The three products in this new line include:
Bacopa: Made with Gaia-grown™ Bacopa to promote a healthy, thriving mind.* When Gaia was unable to find Bacopa that met their rigorous quality standards, the company began a three-year cultivation process to grow its own Bacopa crop, becoming one of the only U.S. grown sources for this Ayurvedic herb. SRP $17.99 (60ct)
Agile Mind: Made with Bacopa, Turmeric and Ginkgo— a synergistic formula that supports healthy brain function and helps maintain healthy recall.* SRP $41.99 (60ct)
Nootropic Focus: Made with Saffron, Spearmint and Lemon Balm to support healthy concentration to keep up with life’s demands.* SRP $18.99 (20ct), $34.99 (40ct)
Mushrooms & Herbs Functional Powders: Nourish your body with Mushrooms & Herbs. Using Mushroom fruiting bodies harvested at the peak of their potency, Gaia Herbs Mushroom & Herbs Powders can be added to coffee, a smoothie, milk, or any other beverage of choice so people can get all of the health benefits of organic Mushrooms & Herbs in a convenient and easy-to-use format with no added fillers, flavors, or sweeteners. SRP ranges from $34.99 to $39.99. The three products in this new line include:
Mind Spring: Made with a blend of Lion’s Mane, Reishi, Turmeric, Holy Basil, Gotu Kola, and Ginkgo to support brain health and recall.*
Energy Thrive: Formulated with a blend of Cordyceps, Maca, Rhodiola, Schisandra, Shiitake, Ashwagandha, and Astragalus to promote energy and to support physical performance and endurance.*
Immune Shine: Made with a blend of Maitake, Chaga, Astragalus, Elderberry, and Ginger to support immune health and natural immune defenses.*
Gaia Herbs products are sold through natural and independently owned health food stores across the nation as well as through trusted online retail sites and GaiaHerbs.com. To find a store near you, visit GaiaHerbs.com/stores. For additional information about Gaia Herbs organic, ethically harvested herbal products, please visit GaiaHerbs.com and Gaia’s MeetYourHerbs® traceability platform. For press inquiries relating to Expo West, please contact Alyssa@rkpr.net.
About Gaia Herbs
Since 1987, Gaia Herbs has been connecting plants and people to nurture health and well-being. Today, Gaia Herbs is the leading herbal brand in North America with more than 200 liquid extracts, functional powders, teas, and patented Liquid Phyto-Caps™. Our dedication to quality and integrity is unparalleled and meticulously proven by science. We use organic methods to cultivate more than 6.5 million plants each year on our farm and we screen the plants in our analytical laboratory to pinpoint the exact right time to harvest and extract in our state of-the-art processing facility. All of that leads to products exceptional in their purity and integrity. We offer the industry’s first comprehensive herb traceability program, meetyourherbs.com®, which allows us to share complete transparency with our customers. We are proud to be a Certified B Corporation® Using Business as a Force for Good™. Our mission to nurture healthy connections with nature extends beyond our herbs through Gaia Cares, which champions environmental and social sustainability on our farm, our community, and around the world. Learn more at GaiaHerbs.com and join in the conversation on Facebook, Twitter, Pinterest and Instagram.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
NuLeaf Naturals, Leading Provider of CBD Wellness Products, Expands Nationally to 1,600+ Retail Locations; Will Feature Brand at Natural Products Expo West
Visit NuLeaf Naturals at Booth N1735, North Hall, in the Hot Products section at Natural Products Expo West, March 6-8, 2019, at the Anaheim Convention Center in Anaheim, CA.
Denver, CO (February 27, 2019) – NuLeaf Naturals, a leading manufacturer of whole-plant CBD wellness products, is quickly gaining traction in the natural products channel and has been invited once again to exhibit at the world’s largest natural products trade show, Natural Products Expo West, March 6-9, 2019, at the Anaheim Convention Center in Anaheim, CA.
The brand was founded in 2014 and has national distribution in more than 1,600 retail locations across the United States including New Seasons Market in Oregon, Westerly Natural Market in New York, Jungle Jim’s in Ohio, Alfalfa’s Market in Colorado, and many other prominent natural products stores nationwide. For retail locations, visit here.
“NuLeaf is our most popular CBD product,” said Organic Food Depot Manager Jim Jacobs “We love it.” Westerly Market located in the heart of New York City echoed similar thoughts, "NuLeaf is our best-selling CBD oil brand.” According to New Seasons Market, "Customers love that the product is highly concentrated and contains no additives.”
Wholesale inquiries are welcome. Please contact NuLeaf Naturals, tel 720.372.4842, email contact@nuleafnaturals.com
Visit NuLeaf Naturals and sample its full line of CBD wellness products and dietary supplements at Booth N1735, North Hall, in the Hot Products section at Natural Products Expo West, March 6-8, 2019, at the Anaheim Convention Center in Anaheim, CA.
About NuLeaf Naturals
Founded in 2014 by a group of health-conscious plant medicine aficionados, NuLeaf Naturals is one of America's top pioneering hemp companies. The company vision is to continue to create cannabinoid wellness products that promote a healthy body and mind and to help people and their loved ones live a happier, healthier life. NuLeaf Naturals CBD oil is 100% organic and contains all the synergistic cannabinoids, terpenes, essential oils, and other beneficial phytonutrients of the original plant. The brand is committed to providing the highest quality products in their most pure and simple form. Visit www.NuLeafNaturals.com, email contact@NuLeafNaturals.com.
Healing through Hemp…and Honey
With a mission to support veterans and educate consumers about natural health, Colorado Hemp Honey hits the road to introduce Double-Strength Raw Relief Honey with 30 milligrams of whole plant hemp extract per serving.
Parker, CO (January 30, 2019) – Colorado Hemp Honey, the original hemp honey company, will hit the road this spring at leading healthy lifestyles expositions in the U.S. to introduce its new Double-Strength Raw Relief artisan honey with 30 milligrams of full-spectrum, naturally occurring hemp extract per serving. The company’s goal is to educate people about sustainable and organic agriculture and the importance of preserving bee health, along with showcasing its line of hemp-infused honeys at Natural Products Expo West, the world’s largest natural products trade show in Anaheim, CA. Colorado Hemp Honey also will feature its products at the 6th Annual NoCo Hemp Expo, the nation’s largest gathering of hemp industry professionals, in Denver, March 29-30.
Further, the company is dedicated to supporting the veteran and service-animal communities through its various philanthropic partnerships.
“We can’t wait to get out there and talk with healthy lifestyles influencers, advocates, business leaders and enthusiasts about the tremendous benefits of CBD and full spectrum, whole-plant hemp extract,” said beekeeper and farmer Nick French, co-founder with his wife Ali French of Frangiosa Farms, which produces Colorado Hemp Honey. “The naturally occurring CBD in our products calms the mind and soothes the body, supporting its inflammatory response and toning the endocannabinoid system.”
Frangiosa Farms, founded in 2008 in Parker, CO, to create local artisan neighborhood honey using organic practices, is dedicated to responsible beekeeping in the face of the bee population decline through community education, backyard beekeeping workshops, and support of locally sourced raw honey. In 2015, Nick and Ali created Colorado Hemp Honey using raw honey from the farm, full-spectrum, plant-based, non-isolate hemp extract, and organic essential oils.
Frangiosa Farms donates 10 cents from every jar of honey sold to Veterans to Farmers, with a mission to “train veterans in agricultural systems, technologies and business operations for a fulfilling and sustainable lifestyle.” Similarly, the company donates a portion of each jar of Colorado Hemp Honey Pet Tincture sold to support Freedom Service Dogs of America, which helps train and transform the lives of shelter dogs to serve as companion animals for veterans and others suffering from serious injury.
Combining the Raw Power of Hemp and Honey
Colorado Hemp Honey combines the healing powers of raw honey, organic essential oils, and cannabinoid-rich whole hemp extracts in a product formulated to help provide relief. Double-Strength Raw Relief contains twice as much full-spectrum hemp extract as the company’s popular Relief honey without sacrificing any of the delicious sweetness and complexity.
Colorado Hemp Honey is made from 100 percent pure, raw Rocky Mountain honey directly from the farm’s hives and industrial hemp from its fields and those of other Colorado farmers. Colorado Hemp Honey uses a proprietary blend of Colorado-grown, non-GMO, pesticide-free hemp and handles it gently to preserve terpenes and phytonutrients such as amino acids, carbohydrates, vitamins (including B1, B2, B6, D, and E), fatty acids (including omega 3 and 6), and trace minerals (including iron, zinc, calcium, magnesium, and potassium).
In addition to hemp honey in jars and sticks, Colorado Hemp Honey produces a line of diverse products, including pet tinctures with propolis, hemp-infused coffee and hemp honey chocolates. All products are triple tested for purity and potency.
Colorado Hemp Honey products are available in leading retail stores and natural food and pet retailers nationwide and online at www.coloradohemphoney.com. For wholesale inquiries, contact Dave Podesta, dave@frangiosafarms.com, 415.310.1659.
About Frangiosa Farms and Colorado Hemp Honey
Frangiosa Farms was founded in 2008 with the goal of creating local artisan neighborhood honey using organic practices. In 2015, Nick and Ali French created Colorado Hemp Honey using raw honey from the farm; full-spectrum, plant-based, non-isolate hemp extract; and organic essential oils. Frangiosa Farms helps save bees and veterans with its community outreach efforts, supports local farmers, and recently began growing industrial hemp. Colorado Hemp Honey has been featured in Food & Wine, Westword, and CNN, among others. Colorado Hemp Honey products are available in natural food and pet retailers nationwide. Visit www.coloradohemphoney.com.
Visit Colorado Hemp Honey Booth N2236 in the North Hall New Products Pavilion at Natural Products Expo West, March 6-8, 2019 at the Anaheim Convention Center in Anaheim, CA, and at the 6th Annual NoCo Hemp Expo at the Crowne Plaza DIA Convention Center in Denver, March 29-30, 2019.
Media inquiries: Steve Hoffman, steve@compassnaturalmarketing.com, 303.807.1042
Wholesale inquiries: Dave Podesta, dave@frangiosafarms.com, 415.310.1659
# # #
ShiftCon: How Do You Influence the Influencers?
Reach Top "Eco & Wellness" Bloggers, Social Media Influencers, and Other Change Agents with Your Brand at the 5th Annual ShiftCon Eco-Wellness Influencer Conference October 3-5, 2019, Atlanta, Georgia
ShiftCon is a unique media conference and expo bringing together leading natural, organic and eco-friendly brands and the online eco-wellness blogging and social media universe into one powerful, collaborative - and influential - community.
And your brand is invited to be there.
Featuring workshops on social media best practices, food safety, nutrition & wellness, GMOs, organic and sustainability – and through networking events, hospitality suites and a Product Expo – ShiftCon offers attendees opportunities to learn about brands and meet with companies and nonprofits creating a healthier, more sustainable world.
Our previous conferences featured natural, organic and LOHAS industry leaders including:
Gary Hirshberg, Chair of Stonyfield Farm and co-founder of Just Label It
Anna Lappe, nationally known author of Diet for a Hot Planet
Robyn O'Brien, author of The Unhealthy Truth, Executive Director, Allergy Kids
Gunnar Lovelace, co-founder and CEO of Thrive Market
Lisa Leake, author of 100 Days of Real Food
Jenny McGruther, author of Nourished Kitchen
Tell your brand's story to the community that applauds, celebrates and promotes your health and eco-friendly values. Create a custom sponsorship package to best fit your marketing goals.
For information about sponsorship and exhibiting or media kit requests, contact
Marinda Thomas, marinda@gmail.com, tel 650.248.5445
https://shiftconmedia.com/about/