Cynthia Tice, Founder of Lily’s Sweets, Joins BeyondBrands as Entrepreneur in Residence
Cynthia Tice, Founder of Lily’s Sweets, Joins BeyondBrands as Entrepreneur in Residence
December 2, 2022
NEW YORK, NY – BeyondBrands announced today that Cynthia Tice, best known for her role as the founder of Lily’s Sweets and a trailblazer in the no-sugar-added sweets category, has joined BeyondBrands as a partner. Based in New York, BeyondBrands is a mission-driven, full-service consulting agency known for its team of highly experienced veterans from across the natural products industry.
“Joining BeyondBrands is a logical next step in my career that will allow me to use my years of experience in our industry,” says Cynthia. “It’s an honor to work alongside such an esteemed group of industry veterans who are truly committed to enhancing our natural products community.”
In her new role as Entrepreneur in Residence, she will continue to foster industry growth with a focus on helping the next wave of better-for-you brands navigate all stages of business to achieve their goals. Her work as a board member of Naturally Network, as well as advisory and board roles for early-stage brands, will be a tremendous asset to help grow BeyondBrands by sharing her depth of knowledge and expertise with their current clients while attracting new clients to the firm.
Eric Schnell, Founder, and CEO of BeyondBrands commented, “The addition of Cynthia to the BeyondBrands team brings a profound breadth and scope of wisdom, contacts, and expertise to our agency at the highest level. The entire team is thrilled to have her join our collective of diverse c-suite professionals in making the world a better place, one brand at a time. Over her impressive career, Cynthia has focused on supporting women in business, introducing the highest quality delicious products for healthier living, especially those with no sugar, and supporting young entrepreneurs in the sustainable, better-for-you food and lifestyle space.”
She began her career in the Natural Product Industry, fresh out of college when she opened a natural food store in Philadelphia. She remains passionate about natural foods and their benefits to people and the planet on which we live.
To learn more about BeyondBrands or Cynthia Tice, visit https://beyondbrands.org/
About BeyondBrands
BeyondBrands co-creates brands in the natural products industry, including GoodSAM, Good Catch, and Cool Beans. Assembled by Steaz Co-founder Eric Schnell, and Under the Canopy and Institute for Integrative Nutrition Co-founder Marci Zaroff, a team of 20 senior-level natural lifestyle and eco-conscious experts that are co-creating the future model of full-service executive-level consulting including brand incubation and acceleration through the agency's networks and affiliates. This Conscious Products Collective is comprised of specialists from the most respected natural and organic food, beverage, fashion, beauty, and nutraceutical companies, to the most recognized consumer brands in the world – passionately and collaboratively delivering 360-degree consulting and outsourced management services for its clients. Visit www.beyondbrands.org.
Contact
Susan Fecko
BeyondBrands
307-690-8381
susan.fecko@beyondbrands.org
Executive Sweet: Lily's Sweets Founder Cynthia Tice and Former CEO Jane Miller on the Next Compass Coffee Talk
Executive Sweet: Lily's Sweets Founder Cynthia Tice and Former CEO Jane Miller on the Next Compass Coffee Talk
Cynthia Tice (Left), Founder, and Jane Miller (Right), Former CEO, Lily's Sweets
Join natural and organic leaders Cynthia Tice, Lily’s Sweets founder, and Jane Miller, former CEO, will join Compass Coffee TalkTM for a wide-ranging conversation about their collective experience leading and shaping influential companies. Fresh from the recent acquisition of Boulder, Colorado-based Lily's for a reported $425 million by The Hershey Company, Tice and Miller will share perspectives on their impressive track records of success, the state of the industry, their vision for 2022 and next steps.
About Cynthia Tice
After 40 years in the natural products industry, Cynthia Tice is focused on supporting women in business, finding and introducing the highest quality delicious products for healthier living, supporting young entrepreneurs, and sustainability. Her career in the industry began when, fresh out of college, she opened a natural food store in Philadelphia, and she remains passionate about natural foods and their benefits to people and the planet. In 2012, Tice founded Lily’s, a line of delicious, no-sugar-added line of treats that has disrupted the confection and baking categories. Following the initial launch of four bars, Tice added Lily’s No Sugar Added Baking Chips in 2014, and they became the number one item in natural-channel baking. She later partnered with private equity firm VMG to capitalize on Lily’s growth.
About Jane Miller
Jane Miller has more than 35 years of executive experience in the food industry with both startups and Fortune 500 companies. Most recently the CEO of Lily’s, Miller’s previous CEO positions include Rudi’s Bakery, ProYo High Protein Ice Cream, and HannahMax Cookie Chips. Her career began at PepsiCo, where she became President of Frito-Lay's Central division. Miller co-founded Haevn, a company dedicated to creating jobs for the next generation of leaders, and founded career advice website Jane Knows. She is the author of Sleep Your Way to the Top and Other Myths about Business Success (FG Press, 2014). Miller serves on the boards of the University of Colorado Leeds Business School, Watson Institute and Eldorado Springs Artesian Water. She earned her MBA from Southern Methodist University and a degree in Russian Studies from Knox College in Galesburg, Illinois.
About Compass Coffee Talk™
Take a 30-minute virtual coffee break with Compass Coffee Talk™. Hosted by natural industry veterans Bill Capsalis and Steve Hoffman, Coffee Talk features lively interactive conversations with industry leaders and experts designed to help guide entrepreneurs and businesses of any size succeed in the market for natural, organic, regenerative, hemp-derived and other eco-friendly products.
Compass Coffee Talk™ is produced by Compass Natural Marketing, a leading PR, branding and business development agency serving the natural and organic products industry. Learn more.
