JAMBAR Making Waves With New Tropical Trio Flavor and Signing of Pro Surfer Tia Blanco
Organic Energy Bar Maker Also Announces Three-Flavor Vegan Box
SAN RAFAEL, Calif. (March 6, 2024) – Organic energy bar maker JAMBAR today announced the launch of Tropical Trio – a new vegan flavor featuring a bright and breezy blend of banana, pineapple and coconut. In addition to this ensemble of island fruits, the new bar contains gluten-free ancient grains, walnut butter and 10 grams of plant-based protein. JAMBAR also revealed the signing of pro surfer, mother and plant-based athlete Tia Blanco, as well as the launch of a 12-bar vegan box that will include Tropical Trio, Jammin’ Jazzleberry and Musical Mango.
The new flavor was formulated by JAMBAR founder Jennifer Maxwell, a food scientist and co-founder of the original PowerBar®. Designed to take taste buds on an island escape, Tropical Trio features comforting notes of banana that meet the exotic with hints of coconut and pineapple.
Professional surfer Tia Blanco.
Attendees at next week’s Natural Products Expo West (March 13-15) in Anaheim, California, will be the first to sample Tropical Trio at the JAMBAR booth (N2140). New JAMBAR ambassador Tia Blanco will be at the booth on Wednesday, March 13, from 1-4 p.m. for a meet and greet and to sign autographs.“Finally! A bar that not only tastes delicious, but one I can trust to deliver clean, plant-based energy. JAMBAR is the perfect fuel to power my active lifestyle and motherhood,” said Blanco.
A professional surfer from Southern California, Blanco was the gold medalist at the International Surfing Association Women’s World Surfing Championship in 2015 and 2016. She also won ABC’s The Ultimate Surfer competition in 2021 and is an accomplished yogi, painter and entrepreneur.
The newest member of Team JAMBAR, Blanco joins top-tier athletes including Olympic Gold Medalist Jonny Moseley, professional running power couple Joe Klecker and Sage Hurta-Klecker, Stroller Mile World Record Holder Neely Spence Gracey, pro cyclist and Gravel Hall of Famer Ali Tetrick, and professional skier and biker Ryan McElmon.
Tropical Trio is JAMBAR’s fifth flavor, and its first new flavor since the company launched in late 2021. In addition to the three vegan fruit flavors, JAMBAR also offers two bars that contain whey protein – Chocolate Cha Cha and Malt Nut Melody. All five flavors are crafted in a dedicated, state-of-the-art production facility in San Rafael, California.
JAMBAR Vegan Box Now Available
The company also announced the availability of a new 12-bar box featuring four bars each of JAMBAR’s three vegan options – Tropical Trio, Jammin’ Jazzleberry and Musical Mango. Every vegan bar contains 10 grams of high-quality sunflower protein and is sweetened using only organic maple syrup and natural sugars found in fruit.
The new vegan box can be purchased online at www.jambar.com and via Amazon Prime, and will be rolling out to retail locations this spring.
“Our vegan flavors pack a serious nutritional punch without sacrificing taste,” said Maxwell. “With the new vegan box, people who are focused on a plant-based diet can enjoy variety while staying true to their clean eating lifestyle.”
About JAMBAR
In late 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and about the positive impact they can have on their local communities. Made from only premium organic ingredients, the bars feature ancient grains, authentic natural sweeteners and high-quality proteins.The company donates 50% of after-tax profits to organizations that support the transformative pursuits of music and sports. JAMBARs are available at jambar.com, via Amazon Prime, and at select grocery and sports specialty stores including Erewhon, Safeway (NorCal Division), Raley’s Supermarkets, Mother’s Market & Kitchen, Gelson’s Markets, Earth Fare, The Fresh Market, Good Earth Natural Foods, Mollie Stone’s Markets, Nugget Market and select Fleet Feet and other running store locations. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
Debbie Pfeifer, JAMBAR, debbie@jambar.com, tel: 206.669.3580
JAMBAR Signs Running Power Couple Joe & Sage Hurta-Klecker
Kleckers Call Organic Energy Bar Created by PowerBar Founder a ‘Training Tool’
SAN RAFAEL, Calif. (Oct. 10, 2023) – Organic energy bar maker JAMBAR announced today that it has signed a sponsorship deal with runners Joe Klecker and Sage Hurta-Klecker. The married couple ran track together at CU Boulder and now are teammates and pro runners for On Athletics Club. As new members of Team JAMBAR, the Kleckers join athletes including Olympic gold medalist Jonny Moseley, Stroller Mile world record holder Neely Spence Gracey, pro cyclist and Gravel Hall of Famer Ali Tetrick and pro freestyle skier Ryan McElmon.
The son of an Olympian and a record-breaking ultramarathoner, Klecker and his five siblings grew up as competitive runners. He advanced to the 10,000-meter finals at the 2021 Tokyo Olympics and in 2022 won the US Championships at that distance. Klecker is currently preparing for the indoor track season and has his sights on the Olympic Team trials in June. His favorite JAMBAR flavor is Chocolate Cha Cha, and he uses the bars to keep his energy up between training sessions.
Joe and Sage Hurta-Klecker
"Coming from a running family myself, I really connect with the history and authenticity that Jennifer brings to JAMBAR,” said Klecker. “You can tell this was a product created by an athlete -- it's digestible, has a great nutritional profile, but doesn't sacrifice taste.”
Hurta-Klecker was also born into a family of runners. A four-time All-American NCAA Champion in cross-country, she won the indoor NCAA Mile in 2021. Her current focus is to build momentum going into 2024, with a goal of qualifying for the US Olympic Team. When it comes to JAMBARs, Hurta-Klecker’s favorite flavor is Malt Nut Melody. Her nutritional philosophy focuses on adequate fueling and quality ingredients. “It’s invaluable to have a high-quality energy bar on hand to keep me fueled for training and competition,” she said.
"I spend a lot of time traveling to races around the world and love that JAMBARs are so easy to pack — they don't melt or crumble. These bars have become an important part of my training routine both at home and on the road,” Hurta-Klecker continued.
“Joe and Sage both had incredible collegiate careers. It’s been really exciting to watch them now competing at international events, and we are thrilled to help fuel their journey to the Olympic trials,” said Jennifer Maxwell, creator and CEO of JAMBAR and co-founder of the original PowerBar.
Each certified organic JAMBAR packs 10 grams of protein, natural sweeteners and premium ingredients. JAMBARs include vegan and gluten-free options and come in four flavors: Malt Nut Melody, Chocolate Cha Cha, Musical Mango and Jammin’ Jazzleberry. The name is inspired by Maxwell's passion for music, and the bars are crafted in a dedicated, state-of-the-art production facility in San Rafael, California.
About JAMBAR
In late 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and about the positive impact they can have on their local communities. Made from only premium organic ingredients, the bars feature ancient grains, authentic natural sweeteners and high-quality proteins. The company donates 50% of after-tax profits to organizations that support the transformative pursuits of music and sports. Runner’s World named JAMBAR the Best Protein Bar for runners in 2022 and also gave JAMBAR a 2023 Fitness Nutrition Award. JAMBAR is the official energy bar of the Collegiate Running Association and is proud to sponsor hundreds of races and events. JAMBARs are available at jambar.com, on Amazon.com and at select grocery, running and sports specialty stores. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
Debbie Pfeifer, JAMBAR, debbie@jambar.com, tel: 206.669.3580
JAMBAR Inks Sponsorship Deal With Neely Spence Gracey, Stroller Mile World Record Holder and 4x Olympic Trials Qualifier
Organic Energy Bar Created by PowerBar Founder Helps Fuel Gracey’s Active Lifestyle
SAN RAFAEL, Calif. (July 18, 2023) – Organic energy bar maker JAMBAR announced today that it has signed distance runner and four-time Olympic Trials qualifier Neely Spence Gracey as a sponsored athlete. Three weeks ago, Gracey shattered the Stroller Mile World Record by more than 30 seconds, coming in at 5 minutes, 24 seconds while pushing her 2-year-old son. On Team JAMBAR, Gracey joins athletes including Olympic Gold Medalist Jonny Moseley, pro cyclist and Gravel Hall of Famer Ali Tetrick and pro freestyle skier Ryan McElmon.
“JAMBAR was created by someone like me – a lifelong runner and a mom,” said Gracey. “It’s my go-to energy bar, and since JAMBAR has only clean ingredients, I can also feel good about giving them to my kids.”
Neely Spence Gracey
Gracey is currently training for the U.S. Olympic Team Trials in the marathon, which will be held in February 2024. She has represented Team USA five times, including at the IAAF World Cross Country Championships and at the Pan American Games. In college, she was an eight-time NCAA DII National Champion. In 2016, she was the top American woman at the Boston Marathon. Gracey serves as head of running for Guava Family, the stroller brand she used to set the stroller mile world record.
She is the founder of Get Running Coaching and is celebrating 10 years as a coach for her business. She recently co-authored Breakthrough Women’s Running: Dream Big and Train Smart.
“Neely is an inspiring example of how motherhood and elite athletic performance aren’t mutually exclusive,” said Jennifer Maxwell, creator and CEO of JAMBAR and co-founder of the original PowerBar. “We’re so excited to be working with her and cheering her on as she trains for the Olympic Trials.”
Gracey said she was drawn to JAMBAR due to its commitment to organic nutrition and the fact that the company gives back. JAMBAR donates 50% of after-tax profits to organizations that support active living and music. The name is inspired by Maxwell's passion for music, and the bars are crafted in a dedicated, state-of-the-art production facility in San Rafael, California. Each certified organic JAMBAR packs 10 grams of protein, natural sweeteners and premium ingredients. JAMBARs include vegan and gluten-free options and come in four flavors: Malt Nut Melody, Chocolate Cha Cha, Musical Mango and Jammin’ Jazzleberry. “My favorite JAMBAR flavor? It’s chocolate,” said Gracey. “But my kids are all about the peanut butter taste of Malt Nut.”
About JAMBAR
In late 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and about the positive impact they can have on their local communities. Made from only premium organic ingredients, the bars feature ancient grains, authentic natural sweeteners and high-quality proteins.The company donates 50% of after-tax profits to organizations that support the transformative pursuits of music and sports. Runner’s World named JAMBAR the Best Protein Bar for runners in 2022 and also gave JAMBAR a 2023 Fitness Nutrition Award. JAMBAR is the official energy bar of the Collegiate Running Association and is proud to sponsor hundreds of races and events. JAMBARs are available at jambar.com, on Amazon.com and at select grocery, running and sports specialty stores. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
Debbie Pfeifer, JAMBAR, debbie@jambar.com, tel: 206.669.3580
JAMBAR Poised to JAM Through the Summer by Sponsoring Array of Top Music Festivals and Events
Organic artisan energy bar company JAMBAR donates 50% of profits to organizations that support music and active living
SAN RAFAEL, Calif. (May 24, 2023) – As part of its commitment to make the planet a better place through music, the organic artisan energy bar company JAMBAR is partnering with more than 30 live music festivals and events in northern California this summer, including Mill Valley Music Festival, BOTTLEROCK Napa Valley, The Fairfax Festival & Ecofest, Sound Summit and KC Turner Presents Cookout Series at HopMonk.
JAMBAR was launched in 2021 by Jennifer Maxwell, a musician, runner, nutritionist and mom. Jenny was also the co-founder of the original PowerBar. Maxwell’s mission with JAMBAR is to fuel healthy bodies and healthy communities. Not only are JAMBAR’s energy bars made with premium organic ingredients—including ancient grains, natural sweeteners and high-quality proteins—but the company also donates 50% of its profits to organizations that support music and active living.
“Bringing music into more people’s lives has always been a central part of JAMBAR,” said Maxwell, who, in addition to serving as CEO of JAMBAR, is a drummer in two Bay Area bands. “The lineup of talent coming to the Bay Area this summer is incredible, and we’re going to do our best to keep the energy high by fueling festivalgoers and musicians alike.”
JAMBAR hosted a booth offering samples of JAMBARs to hungry Mill Valley festivalgoers. JAMBARs were also placed in musician green rooms, providing performers with clean, organic energy. Festivalgoers who chose to travel by bike received a complimentary JAMBAR at the Marin County Bike Coalition’s parking area.
Following the Mill Valley festival, JAMBAR will journey to Napa Valley for the BOTTLEROCK festival of music, food, wine and brews on May 26-28. Billed as “the first taste of summer,” the festival boasts a powerhouse lineup of more than 70 performers, including the Red Hot Chili Peppers, Post Malone, Lizzo, Duran Duran, Lil Nas X and the Smashing Pumpkins. JAMBARs will be featured in BOTTLEROCK musician green rooms, culinary suites, VIP suites and staff rooms. JAMBAR athlete, Olympic gold medalist skier and music fan Jonny Moseley will be at BOTTLEROCK on Friday, May 26, introducing culinary guests as part of this growing partnership.
On May 29, JAMBAR will kick off the KC Turner Presents 10th Annual Cookout Concert Series at the HopMonk Tavern in Novato, California. This summer concert series features over 25 shows from late May through October. Headliners include crowd favorites Toad the Wet Sprocket, Cracker, Maria Muldaur, Anders Osborne, Bob Schneider, Brett Dennen, Shawn Mullins and G. Love. Every concert attendee will receive a free JAMBAR as they exit each show. Perfect fuel after a long night of dancing! This is the second year for JAMBAR as the headline sponsor.
“KC Turner Presents and HopMonk are thrilled to be teaming up again with JAMBAR. Their support and love of live music make this a win-win sponsorship! We can't wait to Get Our Jam On at this year's Cookout Concert Series!” said founder KC Turner.
On June 10-11, JAMBAR will be an official partner at The Fairfax Festival & Ecofest in Fairfax, California. This funky, eclectic celebration of music and the arts features musicians, a parade, artist and artisan booths, a flea market and a family film night. JAMBAR will welcome festival attendees who ride their bikes with complimentary JAMBARs at the JAMBAR Parking Area with the Marin County Bike Coalition.
JAMBAR will close out the summer concert season with a booth and sampling at Sound Summit 2023 on September 9. This is the second year that JAMBAR will partner with this outdoor concert on Mount Tamalpais, which raises funds for the Mount Tamalpais State Park in Marin County, a popular hiking, running and biking destination. The lineup for this festival includes artists such as Lord Huron, Sierra Ferrell, Kevin Morby, Brokedown in Bakersfield and Vinyl.
About JAMBAR
In late 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. Made from only premium organic ingredients, JAMBARs feature ancient grains, authentic sweeteners from nature and high-quality proteins. The company donates 50% of after-tax profits to organizations that support the transformative pursuits of music and sports. JAMBARs are available at JAMBAR.com, on Amazon.com and also at leading grocery stores, including Mollie Stone’s Markets, Earth Fare, Good Earth, Nugget Markets, United Markets, Berkeley Bowl, select Safeway stores and more. Learn more at www.jambar.com and follow us on Facebook and Instagram.
Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
Debbie Pfeifer, JAMBAR, debbie@jambar.com, tel: 206.669.3580
JAMBAR® Announces Partnership With Olympic Gold Medalist Jonny Moseley
FOR IMMEDIATE RELEASE
Moseley Delivers Weekend Warrior Winter Workout Tips
as Part of Collab with New Organic Energy Bar
SAN RAFAEL, Calif. (January 26, 2023) — By partnering with Olympic Gold Medalist Jonny Moseley, JAMBAR today announced an energy bar/athlete reunion nearly 20 years in the making. Jennifer Maxwell, the co-founder of the original PowerBar and now founder of organic energy bar JAMBAR, first worked with Moseley when he was a sponsored PowerBar athlete. As part of its push to fuel winter athletes and outdoor enthusiasts, JAMBAR has partnered with Moseley, a legendary skier, freestyle skiing analyst, and the face of California’s Palisades Tahoe.
To kick off the collaboration, Moseley created a series of Weekend Warrior Winter Workout exercise tips designed to help skiers, boarders and fitness enthusiasts get and stay in shape during the winter season. These tips, which are running across JAMBAR’s social channels, feature Moseley in his outdoor garage gym. He demonstrates some of his favorite exercises, including the Romanian Deadlift, which he calls “the most important exercise for skiers.” While his exercises will be welcome by all active people who like to work out at home or at the gym, they are especially great for those planning to hit the slopes. Featured exercises are shared by Moseley in approximately 60-second video clips.
“Since our launch about a year ago, we’ve had a great reaction from runners and bikers who are using JAMBARs to fuel their activities. Now that we’re in the winter sports season, we want more cold weather athletes to discover our bars. It’s great to have Jonny, an iconic winter athlete, back as part of our team,” said Maxwell. “Jonny is an incredible athlete to work with.”
Each JAMBAR packs 10 grams of protein, natural sweeteners, and premium ingredients. Certified organic JAMBARs include vegan and gluten-free options for everyone, and come in four flavors: Malt Nut Melody, Chocolate Cha Cha, Musical Mango and Jammin’ Jazzleberry. “My favorite flavor back in the PowerBar days was Malt Nut, but I like JAMBAR’s Malt Nut Melody even better. It’s got a great peanut butter taste and the soft, crumb-free texture is perfect for winter sports,” said Moseley.
Jonny joins several JAMBAR athletes including pro cyclist and gravel rider Ali Tetrick and fellow K2 pro freestyle skier Ryan McElmon.
ABOUT JAMBAR
In late 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. Made from only premium organic ingredients, JAMBARs feature ancient grains, authentic sweeteners from nature and high quality proteins. The company donates 50% of after-tax profits to organizations that support the transformative pursuits of music and sports. JAMBARs are available at JAMBAR.com, on Amazon.com, and also at leading grocery stores including Mollie Stone’s Markets, Good Earth, Nugget Markets, United Markets, Berkeley Bowl, select Safeway stores and more. Learn more at www.jambar.com.
For wholesale inquiries, contact jammin@jambar.com, tel 877-JAMBARZ.
Visit JAMBAR at Natural Products Expo West, the world’s largest natural and organic products trade exhibition, March 7-11, 2023, Booth 151 in the Arena at the Anaheim Convention Center in Anaheim, Calif.
Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com
Debbie Pfeifer, JAMBAR, pfeiferworks@gmail.com