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U.S. Hemp Brokerage Adds Willie Nelson’s Willie’s Remedy™, Wana Wellness™, First Crop™ and Plain Jane™ to Its Portfolio of Hemp and CBD Brands

FOR IMMEDIATE RELEASE

“On the Road Again”

U.S. Hemp Brokerage Adds Willie Nelson’s Willie’s Remedy™, Wana Wellness™, First Crop™ and Plain Jane™ to Its Portfolio of Hemp and CBD Brands

In addition to representing the country music icon’s hemp extract brand, Willie’s Remedy™, in natural channel retail and distribution, U.S. Hemp Brokerage has added to its product portfolio Wana Wellness™, a new line of hemp offerings from leading cannabis company Wana Brands; First Crop™, a standard setter in USDA Certified Organic hemp-derived CBD products; and Plain Jane™, the fastest-growing smokable hemp brand in the nation.

“If you haven’t heard of us yet, we expect you will very soon.” – Jeff Cole, Founder and Managing Director, U.S. Hemp Brokerage

Longmont, CO (March 15, 2021) – Manufacturers in the natural food, beverage, personal care and dietary supplement markets have long engaged sales brokerage firms to help represent them to leading independent and chain grocers and retailers across the country.

Now, Colorado-based U.S. Hemp Brokerage LLC (USHB) is firmly positioned to become the premiere brokerage firm exclusively dedicated to preparing and selling the highest quality and most efficacious hemp-derived consumer products market-wide.

USHB offers natural channel retailers a full range of products, including full-spectrum hemp extracts, dietary supplements and personal care products, and hemp-infused coffees, teas, functional foods, beverages and more. The brokerage also has extensive experience in promoting and selling related non-cannabinoid hemp-derived consumer products such as hemp bioplastics, clothing, bedding, furniture and more. In addition, USHB represents leading smokable hemp brands including Diesel HempPlain Jane and Star Farm Organics

Launched in 2019, U.S. Hemp Brokerage spent the pandemic months retooling and reinventing itself. “We decided to go small last year, and feel very fortunate to be coming through this pandemic stronger than when we first launched,” said Jeffrey Cole, a hemp industry sales, marketing, communications and media veteran, who founded U.S. Hemp Brokerage and serves as its Managing Partner.

Visit U.S. Hemp Brokerage at NoCo Hemp Expo, March 26-27, 2021, at the National Western Complex in Denver, CO. Visit www.nocohempexpo.com for more information.

Representing All-Star Brands
Having worked over the past year in building its brand portfolio, the U.S. Hemp Brokerage team is excited to represent the following leading brands, offering natural channel retailers full-service, COVID-compliant, customized promotional marketing and demo support.

  • Willie’s Remedy™ – U.S. Hemp Brokerage is pleased to announce it has been appointed to represent in the natural retail channel Willie Nelson’s brand Willie’s Remedy™, a Denver, CO-based line of organically grown, full spectrum hemp-infused products. The product line was inspired by legendary country music icon Willie Nelson and his wife Annie Nelson, and includes hemp-infused coffee, tea, tinctures, and topicals which are coming this year.

  • First Crop™ – Complementing the Willie’s Remedy product line, USHB was appointed to provide market readiness consulting and brokerage services for First Crop™, the Santa Fe, NM, CBD farm and product group dedicated to regenerative and organic agriculture. First Crop manufactures USDA Certified Organic hemp products including functional tinctures and supplements, such as Calm and Sleep, made with full spectrum hemp extract and adaptogenic botanicals. “First Crop sets an innovative new standard for adaptogenic hemp products. We’re honored to represent them,” said Cole.

  • Wana Wellness™ – In addition, USHB is pleased to represent Wana Wellness™, a brand new line of hemp-derived wellness products from top-selling cannabis manufacturer Wana Brands. A pioneer in edibles since 2010, Wana has made its name by incorporating quality ingredients and innovative, health-conscious recipes that eliminate high fructose corn syrup and are gluten free. Wana Wellness leverages this experience in its broad-spectrum hemp oil CBD gummies and line of tinctures that blend beneficial herbs with premium broad spectrum hemp extract.

U.S. Hemp Brokerage also represents other leading hemp extract lines including Hemp Luxe – a line of full-spectrum tinctures, topicals and gummies launched by leading Ohio-based independent natural products retailer Mustard Seed Market; Green Cherry OrganicsRestorative BotanicalsPure Kind Botanicals; and other breakout brands. Visit https://www.ushempbrokerage.com/brands/.

“It’s great to have the USHB product portfolio of 300-plus SKUs from these amazing brands. We carry half of the brands in USHB’s portfolio right now,” said Christin Evans, Supplements Manager at Lucky’s Market in Boulder, who went on to say she has worked with Cole and USHB partners since 2016, before the brokerage was founded.

Providing Complete, COVID-compliant, Retailer Promotional Support
“We are one of the first branded product groups dedicated to hemp-derived products that provides promotional support program management,” Cole noted. “We’ve been working with retail partners including Lucky’s Market, Alfalfa’s Market and others to create custom hemp displays, end caps and pricing that many retailers desperately need at this time,” he said. 

“Also, many retailers are excited about our COVID-compliant demo opportunities, which make a big difference in our sales. Overall, we’ve worked with more than 700 stores nationally through all the brands we’ve represented. If you haven’t heard of us yet, we expect you will very soon,” Cole added.

“While it’s been a challenging year for finished, branded hemp-derived products, we look forward to expanding our services and product lines. We listen to our retail partners, learn what they want, and create customized, co-branded programs especially for their markets. Such custom promotional and merchandising programs are available to natural channel retailers nationwide for Willie’s Remedy™, First Crop™ and others,” he said.

In addition to consumer products, U.S. Hemp Brokerage’s materials division serves the markets for bast, hurd, fiber, wood and plastics derived from industrial hemp. The company also deals in extraction and other hemp processing machinery, and technology, including applications and software for hemp consumers and industry, through the development of its solely-owned shopping cart and e-commerce platform, “not to mention our advanced automation relationship that will soon deliver our brands to market on a continuous basis,” Cole said.

About U.S. Hemp Brokerage LLC
Based in Boulder County, Colorado, U.S. Hemp Brokerage LLC (USHB) is dedicated to providing hemp farmers, processors and manufacturers with high-quality professional sales brokerage services to retail and wholesale customers. Since 2015, the leadership and associate team members of USHB have actively farmed industrial hemp, developed hemp brands and marketed them to local, regional and national wholesale and retail clients, including such natural, conventional and specialty retail leaders as Lucky’s Market, Sprouts Farmers Market, Natural Grocers, Alfalfa’s Market, Wegmans, Giant Eagle, Bed, Bath & Beyond, Target, CVS, Safeway, Albertson’s, Publix and other mass and natural grocery chains. The products and brands we represent have been carefully selected with a close eye on CGMP practices, compliance and traceability. Visit www.ushempbrokerage.com and on Facebook.

U.S. Hemp Brokerage will showcase its portfolio of branded products at NoCo Hemp Expo, March 25-27, 2021, at National Western Complex in Denver, CO. In addition, founder Jeff Cole will be moderating a panel titled Shelf Interest: the State of Hemp and CBD Retailing, on Friday, March 26, at the event. For more information, visit www.nocohempexpo.com.

Contact:
Jeff Cole, U.S. Hemp Brokerage, jcole@ushempbrokerage.com, tel 719.217.7230
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042

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