The Lost Treasure of the Incas isn’t Gold… it’s Legumes
The Lost Treasure of the Incas isn’t Gold… it’s Legumes
By AWA Nutrition
Ancient Andean people may have revered gold to create glittering temples and adorn their leaders, but when it came to fueling the largest empire ever known to the Americas, legumes were key — specifically Andean Lupine seeds. Also known as chocho, tarwi and pearl lupine where it is native to the Andean Highlands in South America, Andean Lupine seeds pack nutritional power worthy of an Incan warrior with its nutrient-dense 50% protein content.
Archeologists have found evidence of cultivated Andean Lupine seeds dating back 5,000 years. Since colonial times, however, the plant has been devalued as a crop. It was derided as “Indian food,” or “poor man’s food,” and consumption shriveled like a bean pod in the sun. Today, advocates for indigenous culture and food sovereignty are working to revive the ultra-nutritious, super-sustainable crop.
And now, one Ecuadorian company dedicated to healthy lifestyles and plant-based nutrition, AWÁ Nutrition, is using Andean Lupine as a key ingredient in its premium line of plant-based protein smoothie blends to power people with active lifestyles and elite athletes striving for peak performance.
“Foods such as Andean Lupine, which has the highest amount of protein of any legume, and quinoa, which is also native to the Andes region, have long provided highly digestible, plant-based protein sources for people,” says AWÁ Nutrition Founder and CEO Felipe Guevara, whose experience in the food industry includes directing business and brand development for leading companies worldwide.
“Combined with the benefits of antioxidant-rich super fruits grown in Ecuador and the Andes region, our products match ancestral tradition with today’s consumer’s desire for authentic, plant-based nutrition, fitness and a balanced diet.”
A Plant-based Protein Powerhouse
A natural nutrient powerhouse, Andean Lupine makes other beans, like soybeans, pale in comparison. Andean Lupine is:
Protein packed — 50% protein — more than three times the protein of quinoa
Easily digestible — Unlike other legumes, none of the compounds that cause gas and bloating
Zero net carbohydrates — Paleo friendly
Low glycemic — Keto friendly
High fiber — Three times more fiber than oats
Highly satiating — Helps reduce food cravings and maintain a healthy weight
Good source of lysine — This essential amino acid is critical for collagen production and healthy skin and bones
High in antioxidants
High in iron
Fueling Today’s Indigenous Cultures
After researching the properties of Andean Lupine, the Ecuadorian government developed national policies to promote expanding its cultivation as a way to improve the health and nutritional status of marginalized populations. The crop can be cultivated 7,800-11,400 feet above sea-level, which can make it a critical food source in the mountains, where Ecuadorians with the highest levels of nutritional deficiency live.
Ecologically, the Andean Lupine is incredibly efficient — and regenerative. By stabilizing atmospheric nitrogen, it enriches the land, making it more productive and profitable to the farmers who grow it. International agencies such as the Sustainable Development Goals Fund created by the United Nations have invested in promoting Andean Lupine cultivation to nourish the bodies and economies of Ecuadorians living in the mountains. The plant also plays an important role in Andean culture. In addition to food, people use its purple flower to dye alpaca and sheep fiber, helping color the vibrant textiles for which the region is well known.
Fueling Active People
In pre-colonial times, Incan women soaked the seeds of Andean Lupine in rivers for up to eight days to remove the alkaloids — bitterly flavored chemical compounds contained in the seeds. This lengthy preparation process was another reason the beans nearly disappeared from dinner plates. However, recent technological advances in processing led by AWÁ Nutrition have made Andean Lupine more readily available.
To deliver a complete essential amino acid profile in its products, AWÁ Nutrition combines Andean Lupine with quinoa and pea protein in a proprietary blend that provides easy-to-digest, complete protein nutrition. The protein blend is then mixed with concentrates of tropical super fruits including naranjilla, golden berry, wild Andean blueberry, passion fruit, bananas, cacao and coconut to create delicious smoothie mixes and single serving packs high in antioxidants, minerals and essential micro-nutrients.
Ideal for meal replacement, breakfast, snack, post-workout recovery or any time you need an energy boost, AWÁ Nutrition supplements are available in two product lines, High Performance and Lifestyle Active, all with healthy protein, carbs, fats (omega 3, 6 and 9) and antioxidants — and no artificial flavors or ingredients.
Free from gluten, soy, GMO and dairy, all AWÁ Nutrition products are vegan and have no added sugar. Browse products here and experience this Incan nutritional treasure. Andean Lupine is poised to conquer the plant-based food market — and usher in a delicious new era of eating.
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Peak Performance: Superfoods from the Andes Mountains Power Everyday Active Lifestyles and Elite Sports Nutrition with Plant-based Protein Supplements, Now Available on Amazon from AWÁ Nutrition
FOR IMMEDIATE RELEASE
Peak Performance: Superfoods from the Andes Mountains Power Everyday Active Lifestyles and Elite Sports Nutrition with Plant-based Protein Supplements, Now Available on Amazon from AWÁ Nutrition
SANTA MONICA, CA (March 21, 2022) — AWÁ Nutrition plant-based smoothie mixes and nutritional supplements featuring ancestral superfoods sourced from the highlands of the Andes Mountains in South America are now available on Amazon.com. Until now, the sustainably sourced products were only available direct-to-consumer on the company’s website, www.awanutrition.com.
AWÁ Nutrition’s soy-free, gluten-free, dairy-free, vegan and non-GMO plant-based smoothie mixes combine ancient wisdom and modern nutrition in uniquely formulated blends – with no added sugar – that meet rising consumer demand for plant-based protein, nutrient-dense superfoods, ancient ingredients and convenient solutions for meals, snacks, post-workout recovery and energy boost in all natural, tasty tropical flavors from Ecuador.
Protein-packed, ancient Andean superfoods including the protein-rich Andean lupine, quinoa and peas in a proprietary blend provide a complete amino acid profile to AWÁ Nutrition’s smoothie mixes and shot packs. The superfoods are mixed with concentrates of tropical super fruits, like naranjilla, golden berry, Wild Andean blueberry, passion fruit, bananas, cacao and coconut, to create delicious products high in antioxidants, minerals and essential micro-nutrients.
Ancient Wisdom Powers Today’s Superfoods
“Ancient Wisdom” is one of the key macro forces driving 2022 food trends in the U.S., according to New Hope Network’s NEXT Data & Insights. “As consumers retreat from the common food system’s over-processed, less-than-satisfying products, innovators look to Ancient Wisdom for guidance…resurrecting the wisdom of ancient cultures.”
“The superfood ingredients AWÁ Nutrition sources from small-scale producers in the Andes have been powering people for over 5,000 years,” said AWÁ Nutrition Founder and CEO Felipe Guevara. “Foods such as the Andean Lupine (also known as chocho, tarwi and pearl lupin), which has the highest amount of protein of any legume, and quinoa have long provided highly digestible, plant-based protein sources for people. Combined with the benefits of super fruits grown in Ecuador and the Andes region, our products match ancestral tradition with today’s consumer’s desire for authentic, plant-based nutrition, fitness and a balanced diet,” he said.
“Further, we specially developed our smoothie blends to appeal to and serve the nutritional needs of everyday active lifestyles, as well as those of elite athletes striving for peak performance,” Guevara added.
Lifestyle Active and High Performance Products for All Fitness and Energy Needs
Ideal for meal replacement, breakfast, snack, post-workout recovery or any time consumers need an energy boost, AWÁ Nutrition supplements are available in two lines, all with healthy protein, carbs, fats (omega 3, 6 and 9) and antioxidants—and no artificial flavors or ingredients.
Lifestyle Active Series: For the everyday, healthy lifestyle consumer
- Available in 6 Andean flavor mixes: Naranjilla (citrusy lemon-pineapple flavor), Andean Blackberry, Andean Wild Blueberry, Coconut, Cocoa and Passionfruit.
- 11 g of plant protein from non-inflammatory sources
- Vitamins, minerals, antioxidants
- Made with real fruit concentrates
- No added sugars
- Soy, gluten, dairy and GMO freeHigh Performance Series: For more serious athletes
- Available in 4 Andean flavor mixes: Andean Berries, Tropical Splash, Ancestral Power and Jungle Shake
- 21 g of plant protein from non-inflammatory sources
- 3 billion CFU probiotics
- Vitamins, minerals, antioxidants
- Made with real fruit concentrates
- KETO friendly
AWÁ Nutrition smoothie mixes are NSF-GMP ANSI 455-2 Dietary Supplements certified, vegan, dairy free, soy free, gluten free and GMO free. A percentage of sales go directly to nutrition and sports projects that help disadvantaged families in rural Ecuador.
About AWÁ Nutrition
Based in Ecuador and with offices in Santa Monica, CA, the mission of AWÁ Nutrition is to promote an active lifestyle and encourage mindfulness of nutrition through unique and natural Andean plant-based nutritional products. We source from local, small-scale producers and cater to consumers who consciously seek out quality products with greater purpose. A direct percentage of sales of AWÁ Nutrition products go toward supporting social responsibility and nutrition and sports programs for disadvantaged communities in Ecuador.
For more information, visit www.awanutrition.com or visit AWÁ Nutrition’s home page on Amazon.com. Also, visit AWÁ Nutrition on Facebook, Instagram and YouTube.
Contact
For retail, wholesale and distribution inquiries: Felipe Guevara, CEO, AWÁ Nutrition, fguevara@awanutrition.com
For media inquiries: Evan Tompros, Compass Natural, evan@compasnaturalmarketing.com
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