Blog, Summary4 Steve Hoffman Blog, Summary4 Steve Hoffman

BeyondBrands® Brings Innovation to Winter Fancy Food Show with National Retail Launch for Three Conscious Product Innovations: Cool Beans, mood33, & Petal

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Innovative Food & Beverage Accelerator Represents Leading Brands, Recruits New Talent and Invites Brands to Join the Conversation at National Trade Show, Booth #5745, January 19 - 21, Moscone Center, San Francisco, CA

San Francisco, CA (January 16, 2020) – BeyondBrands® is gearing up for a successful and busy Winter Fancy Food Show in San Francisco and is excited to announce the national retail launch of three innovative consumer packaged goods products: Cool Beans, mood33 and Petal. BeyondBrands, known for their high-level CPG experience and upper-level sales strategies to create, lead and deliver results for emerging brands in the marketplace will showcase these three up and coming brands at the World Finer Foods Booth #5745, North Hall, Moscone Center, San Francisco, CA, January 19-21, 2020.

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Cool Beans
Global flavors, vegan and gluten-free? Yes, yes, and yes. Full of plant protein, fiber and nutrients, Cool Beans frozen wraps draw flavor inspiration from around the globe, serving up satisfying, portable eating for vegans, flexitarians or those who simply want to try something new. Plus, they’re easy to make. Just microwave and enjoy.

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mood33
mood33™ brings the synergistic superpowers of all the beneficial hemp plant nutrients in a convenient, natural beverage. These herbal teas are mindfully sweetened to create six fruit-forward flavors, whether it’s Joy, Peace, Calm, Energy, Passion or Wellbeing. mood33 herbal teas are blended with flavorful botanicals that are carefully selected to harmonize with full-spectrum hemp extract.

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Petal
Petal creates unique beverages using the finest natural extracts and essences, with just enough organic sweetness and plenty of sparkles. Their approach is botanical alchemy – an intuitive process that tunes in to the flavorful power of each ingredient by blending florals, fruits and herbs into the perfect refreshment. Petal comes packed with powerful antioxidants in six flavors: Original Rose, Mint Rose, Lychee Rose, Elderberry White Tea Flower, Peach Marigold, and Lemongrass Dandelion.

BeyondBrands is Growing 
BeyondBrands is seeking more talent! They are looking for seasoned CPG experts in the Natural Products Industry to join its Conscious Collective. Inquiries can be made by emailing namaste@beyondbrands.org.

BeyondBrands partners are currently booking appointments with companies attending the Fancy Food Show. Interested in discussing a potential partnership? Learn how BeyondBrands suite of capabilities can position your natural products brand for success in the upcoming year by scheduling an in-person meeting, by emailing namaste@beyondbrands.org. For a complete list of BeyondBrand's capabilities, click HERE

About BeyondBrands
Assembled by Steaz & Good Catch Co-founder Eric Schnell, and Under the Canopy and Institute for Integrative Nutrition Co-founder Marci Zaroff, a team of 20+ senior-level natural lifestyle and eco-conscious experts are Co-Creating the future model of full-service executive-level consulting including brand incubation and acceleration through the agency's networks and affiliates. This Conscious Products Collective – comprised of specialists from the most respected natural and organic food, beverage, fashion, beauty and nutraceutical companies, to the most recognized consumer brands in the world – passionately and collaboratively delivers 360-degree consulting and outsourced management services for its clients. Visit www.beyondbrands.org

About the Specialty Food Association
Founded in 1952 in New York City, the Specialty Food Association (SFA) is the leading advocate for the $148.7 billion specialty food industry. Representing makers, importers, entrepreneurs, retailers, distributors and others in the trade, the SFA aims to champion, nurture and connect its members to deliver traditional and innovative new products to consumers that expand consumption of specialty foods. With over 3,800 member companies, the Association helps its members through providing information, research, educational events, and celebrating the industry through its awards programs. The SFA is known for hosting the Winter and Summer Fancy Food Shows, and presents the sofi™ Awards honoring excellence in specialty food. Learn more at specialtyfood.com.

Media Contact
Steven Hoffman, Compass Natural, 303.807.1042, steve@compassnaturalmarketing.com

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Blog, Summary4 Steve Hoffman Blog, Summary4 Steve Hoffman

Cool Beans™ Plant-Based Gluten Free Wraps Sizzle into the New Year with National Product Launch at Winter Fancy Food Show, January 19-21, 2020, San Francisco, CA

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Innovative Healthy Frozen Food Brand Delivers on Protein and Flavor from Globally-Inspired Recipes, While Meeting Growing Demand for Clean, Balanced, Plant-Based Portable Eating

Chicago, IL (January 14, 2020) – Cool Beans, the latest innovation in the fast growing plant-based food category, is pleased to announce the launch of its three new wraps at this month’s Winter Fancy Food Show, being held at the Moscone Center in San Francisco, CA,  Jan. 19-21, 2020. Trade Show attendees will have the opportunity to sample new Cool Beans plant-based wrap flavors including Moroccan GoldSpicy Chipotle and Tikka Masala at the World Finer Foods Booth #5745. 

The three new wraps include:

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  • Moroccan Gold – Inspired by outdoor spice markets, this wrap weaves a unique tapestry of bold flavors and distinctive texture.

  • Spicy Chipotle – Like the heat of the Mexican sun, this wrap offers bold flavor thanks to a mix of veggies and a kick of poblano chili peppers.

  • Tikka Masala – A nod to India’s diverse culture, this wrap blends traditional Indian-style spices and coconut milk for a rich and aromatic flavor that’s sweet meets peppery.

Rooted in Whole Food Goodness
Cool Beans blends together the mightiest nutritional legumes with globally inspired recipes that result in clean, balanced food that’s good for you and your karma! Cool Beans’ mission is to help people choose the healthiest whole food, plant-based options while also reducing the amount of meat in their diet. 

Vegetarian since childhood, Cool Beans Co-Founder & CEO Eric Schnell sees three major factors driving consumers’ long-term migration away from diets centered around animal products to more plant-based diets: “Whether for personal health, environmental reasons or animal welfare, more consumers are opting for plant-based foods as a long-term conscious choice,” says Schnell.

Because the migration is being driven by such a powerful consumer sentiment and is multi-generational, Schnell sees a large-scale opportunity for Cool Beans to be sold through natural, conventional, C-stores, colleges & universities and more. Schnell adds, “Vegan choices are no longer a category niche and we are excited to be entering the market at this time. We believe our brand is a natural fit and cost-effective solution for an easy-to-prepare meal that nourishes the mind and body.”

World Finer Foods 
All Cool Beans wrap varieties are packed with bean power and made with plant-based protein and nutrients that won’t weigh you down. That’s why World Finer Foods supports the efforts Cool Beans is making to create a product that is not only better-for-you, but one that is environmentally friendly. World Finer Foods, a leader for building brands from around the globe, plans to distribute and market Cool Beans throughout the country.

“We celebrate our growth into the vastly changed and increasingly-important Frozen Food category with the launch of Cool Beans, a brand that delivers a unique and convenient new innovation in plant-based foods,” said World Finer Foods CEO Susan Guerin. “We are proud to leverage our expertise in the distribution of high-quality foods and stand at the forefront of Cool Beans’ journey to success as it enters this multi-billion-dollar industry.”

Ashley Koff Approved!
Cool Beans provides convenient, portable eating that consumers can feel good about whether vegan, flexitarian or in need of a delicious, satisfying gluten-free wrap. Ashley Koff, an award-winning dietitian, looks for products containing whole foods and minimally processed ingredients that deliver on a balance of nutrients. She says, “Not all plant-based products deliver better-for-you nutrition. However, after reviewing and tasting (lucky me!) Cool Beans, I am excited to give it my AKA stamp of ‘better nutrition’ and will be recommending these products to clients and my family to enjoy!”

About Cool Beans
Headquartered in Chicago, Cool Beans was founded in 2018, fueled by a passion to increase the availability of whole food, plant-based, gluten-free and convenient options in the supermarket. Backed by BeyondBrands and Co-Founder & CEO Eric Schnell, known for innovative conscious food and beverage brands including Good Catch Foods and Steaz Tea, Cool Beans is well positioned to meet rising consumer demand for plant-based foods.

Join the Cool Beans Conversation
@luvcoolbeans on Instagram
@eatcoolbeans on Twitter and Facebook
www.eatcoolbeans.com

Media Relations: April Siler, asiler@eatcoolbeans.com, tel 973.338.0300 x 189

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