U.S. Consumers Want Snacks with a “Broader Consciousness,” Survey Finds
Photo: Pexels
This article originally appeared in Presence Marketing’s February 2022 Industry Newsletter
By Steve Hoffman
A majority of consumers are incorporating their environmental and social values into what snacks they choose to buy, and these trends are likely to intensify, according to the Third Annual State of Snacking, published by The Harris Poll, Mondelez and NextAtlas.
A poll of 3,055 people globally found that 85% of consumers said they either purchase or would like to buy snacks from companies that are working to offset their environmental impact and 87% or those surveyed say they preferred products that are produced in a way that is fair and lawful to all the workers involved.
Data from the poll also revealed that between 75% and 78% of consumers say low-waste packaging, fair labor practices, animal welfare and environmental concerns are currently impacting their food choices, and these same consumers expect those issues to affect 92% or more of their food choices in the next 10 years.
"We now see data emerging that demonstrate how consumers are evolving their snacking behaviors and purchasing decisions to more fully align with their values," Mondelez CEO Dirk Van de Put said in a statement.
USDA Renames GMOs as “Bioengineered” or “BE” Foods as New National Labeling Rules Take Effect
Photo: Pexels
This article originally appeared in Presence Marketing’s February 2022 Industry Newsletter
By Steve Hoffman
Once upon a time, in 2016, the small but mighty state or Vermont implemented a law it had passed requiring companies selling food products in the state that contained genetically modified ingredients to label such products as made with “GMO” ingredients.
As a result of this first-ever GMO labeling law in the U.S., for a few months in the spring of 2016, consumers all across the country began to see GMO labeling disclosure on products containing such ingredients, as some manufacturers opted to label all packaging for the U.S. market rather than just print GMO-labeled boxes for Vermont. Such was the power of that state law mandating the consumer’s right to know.
Yet, reacting to Vermont’s GMO labeling law, Congress soon thereafter passed S. 764, sponsored in the House by former Kansas Rep. Mike Pompeo and in the Senate by former Kansas Sen. Pat Roberts, and signed in August 2016 by then President Barack Obama. Dubbed the DARK Act for “Deny Americans the Right to Know,” the law established voluntary labeling much less stringent than Vermont’s previous law, and it pre-empted states from mandating GMO labeling. Published in 2018, the National Bioengineered Food Disclosure Standard directed the USDA to establish a national mandatory standard for disclosing foods that are, or may be, bioengineered.
"The National Bioengineered Food Disclosure Standard increases the transparency of our nation's food system, establishing guidelines for regulated entities on when and how to disclose bioengineered ingredients," former USDA Secretary Sonny Perdue said at the time. "This ensures clear information and labeling consistency for consumers about the ingredients in their food,” he said.
Now, as of January 1, 2022, food previously known as GMO or genetically engineered has a new name. According to USDA, such products will now display a “Bioengineered” (BE) label. Critics of the new labeling regulations are concerned that the new GMO “rebrand” may cause more confusion and less transparency, as most consumers are familiar with the term GMO, genetically modified organism or genetically engineered.
"The worst part of this law is the use of the term 'bioengineered' because that's not a term most consumers are familiar with," Gregory Jaffe, Director of the Center for Science in the Public Interest's (CSPI) biotechnology project, told the Washington Post.
Companies with products made with bioengineered ingredients have a number of options to comply with the new standard, NPR reported. They can include text on food packages that says "bioengineered food" or "contains a bioengineered food ingredient," or they can choose from two friendly-looking “BE” logos created and approved by the USDA. Or, they can include a QR code for consumers to scan or a phone number for them to text that will provide more information about that food item.
In addition, according to a lawsuit filed in 2020 against the USDA in federal court by the Center for Food Safety, the new GMO labeling standard prohibits producers from using more common labeling terms such as "GMO," plus it will leave out many foods that are "highly refined" or contain levels of bioengineered ingredients that aren't detectable, such as soda and cooking oil, CSP said.
The new standard also discriminates against the poor, the elderly, people who live in rural areas and minorities who may lack access to a smartphone or the internet, CFS said. It also puts an "undue burden" on shoppers to scan food items in stores during the ongoing COVID-19 pandemic, critics of the new labeling standard have asserted.
"Consumers have fought for decades for their right to know what's in their food and how it's produced," said Meredith Stevenson, CFS attorney and counsel in the litigation, in a December 2021 statement. "But instead of providing meaningful labeling, USDA's final rules will only create more uncertainty for consumers, retailers, and manufacturers."
Some commonly bioengineered foods include corn, canola, soybeans and sugar beets. Most GMO crops are used for animal feed, according to the Food and Drug Administration (FDA). However, they are also used to make ingredients, such as cornstarch, corn syrup, canola oil and sugar, that routinely find their way into products for human consumption.
Single-use Plastic Waste a Major Concern for Majority of Consumers
Photo: Hartman Group
This article originally appeared in Presence Marketing’s January 2022 Industry Newsletter
By Steve Hoffman
According to the Hartman Group’s new report, Sustainability 2021: Environment and Society in Focus, more than four out of five consumers say that they are very concerned about the amount of single-use plastic that we are using as a society. Survey respondents also expressed concern about single-use plastic’s implications not only for the environment but also for human health. Plastic and other packaging waste are among the most visible aspects of sustainability to consumers because they must actively participate in the process of disposing these items and determining what can be recycled, reported the Hartman Group. The market research firm added that consumers feel it is up to companies to offer better solutions that allow them to rely less on plastic while maintaining the convenience they have come to expect.
CBD: Consumers Crave Science, Information
This article originally appeared on https://www.letstalkhemp.com/
By Steven Hoffman
Based on a comprehensive consumer survey published in 2020 of 4,000 U.S. consumers plus another 1,000 consumers in Canada, healthy lifestyles research firm Natural Marketing Institute (NMI) found that people are eager and interested in exploring the medicinal value of CBD.
According to NMI’s 2020 North American Cannabis Market Opportunities and Challenges Report, 18% of the U.S. adult population (46 million consumers) say they have personally used CBD products in the past six months.
“Consumers don’t know a lot and they want to learn more,” said Diane Ray, NMI’s Vice President of Strategic Innovation. “Right now, they’re getting information from articles online and family and friends. It doesn’t appear that a lot of authoritative sources are connecting with consumers to provide them with reliable information. It could also be that resistance from social media companies may be a factor in limiting information,” Ray observed.
“There’s an underlying desire to get healthier. People want to believe in the promise of CBD and they want to know how to tap into its benefits. However, the data indicates the industry isn’t educating enough. We see an influx of people experimenting and dabbling with CBD products – from dietary supplements and functional food and beverage to personal care – but that could flatten unless science comes into play more. The market is craving reliable science,” Ray said.
While an older generation in their 60s and 70s are turning to CBD products for pain management – in particular, CBD gummies are number one in terms of consumer choice, according to NMI data – Ray noted that a younger generation, including Millennials and the “i-gen” (the 18-25 age group) are among the most stressed, and they turn to CBD products for anxiety and relaxation.
“Consumers are slowly navigating the puzzle of dosage, quality, etc., to find out what products work for them and fit in their budget,” Ray said. “In the long term, they want to get it where they get everything else, but in the near term, they are looking for education and expertise, and for that they are going to specialty stores, including dedicated CBD stores, dispensaries, drugstores, the internet and natural food stores,” Ray noted.
Natural Marketing Institute identifies five consumer segments that are grouped along the lines of differentiated health attitudes, behavior and psychographics. They include:
Well Beings® – 26%
• Most health pro-active
• Leaders & influencers
• Most multi-cultural
Food Actives® – 14%
• Mainstream healthy
• Basics & balance
Magic Bullets® – 20%
• No healthy lifestyle commitment
• Managers vs. preventative
Fence Sitters® – 23%
• ‘Wannabe’ healthy
• Stressed, want control
• Multi-cultural segment
Eat, Drink & Be Merrys® – 17%
• Least health active
• Taste over health
For more information on the 2020 USA/Canada Whole Cannabis/Whole Health study, visit here.