JAMBAR Inks Sponsorship Deal With Neely Spence Gracey, Stroller Mile World Record Holder and 4x Olympic Trials Qualifier
Organic Energy Bar Created by PowerBar Founder Helps Fuel Gracey’s Active Lifestyle
SAN RAFAEL, Calif. (July 18, 2023) – Organic energy bar maker JAMBAR announced today that it has signed distance runner and four-time Olympic Trials qualifier Neely Spence Gracey as a sponsored athlete. Three weeks ago, Gracey shattered the Stroller Mile World Record by more than 30 seconds, coming in at 5 minutes, 24 seconds while pushing her 2-year-old son. On Team JAMBAR, Gracey joins athletes including Olympic Gold Medalist Jonny Moseley, pro cyclist and Gravel Hall of Famer Ali Tetrick and pro freestyle skier Ryan McElmon.
“JAMBAR was created by someone like me – a lifelong runner and a mom,” said Gracey. “It’s my go-to energy bar, and since JAMBAR has only clean ingredients, I can also feel good about giving them to my kids.”
Neely Spence Gracey
Gracey is currently training for the U.S. Olympic Team Trials in the marathon, which will be held in February 2024. She has represented Team USA five times, including at the IAAF World Cross Country Championships and at the Pan American Games. In college, she was an eight-time NCAA DII National Champion. In 2016, she was the top American woman at the Boston Marathon. Gracey serves as head of running for Guava Family, the stroller brand she used to set the stroller mile world record.
She is the founder of Get Running Coaching and is celebrating 10 years as a coach for her business. She recently co-authored Breakthrough Women’s Running: Dream Big and Train Smart.
“Neely is an inspiring example of how motherhood and elite athletic performance aren’t mutually exclusive,” said Jennifer Maxwell, creator and CEO of JAMBAR and co-founder of the original PowerBar. “We’re so excited to be working with her and cheering her on as she trains for the Olympic Trials.”
Gracey said she was drawn to JAMBAR due to its commitment to organic nutrition and the fact that the company gives back. JAMBAR donates 50% of after-tax profits to organizations that support active living and music. The name is inspired by Maxwell's passion for music, and the bars are crafted in a dedicated, state-of-the-art production facility in San Rafael, California. Each certified organic JAMBAR packs 10 grams of protein, natural sweeteners and premium ingredients. JAMBARs include vegan and gluten-free options and come in four flavors: Malt Nut Melody, Chocolate Cha Cha, Musical Mango and Jammin’ Jazzleberry. “My favorite JAMBAR flavor? It’s chocolate,” said Gracey. “But my kids are all about the peanut butter taste of Malt Nut.”
About JAMBAR
In late 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and about the positive impact they can have on their local communities. Made from only premium organic ingredients, the bars feature ancient grains, authentic natural sweeteners and high-quality proteins.The company donates 50% of after-tax profits to organizations that support the transformative pursuits of music and sports. Runner’s World named JAMBAR the Best Protein Bar for runners in 2022 and also gave JAMBAR a 2023 Fitness Nutrition Award. JAMBAR is the official energy bar of the Collegiate Running Association and is proud to sponsor hundreds of races and events. JAMBARs are available at jambar.com, on Amazon.com and at select grocery, running and sports specialty stores. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
Debbie Pfeifer, JAMBAR, debbie@jambar.com, tel: 206.669.3580
Collegiate Running Association and JAMBAR Announce Partnership
SAN RAFAEL, Calif. (May 17, 2023) – The Collegiate Running Association (CRA) and JAMBAR are excited to announce their partnership, with JAMBAR becoming the official energy bar of the association. JAMBAR is an organic energy bar crafted with high-quality protein and fiber, and naturally sweetened for a healthier alternative to traditional energy bars.
Jennifer Maxwell, the founder and CEO of JAMBAR, has been a pioneer in the energy bar industry since 1987, when she founded PowerBar with her husband, Brian Maxwell. After Brian’s death in 2004, Maxwell took time to heal and raise her six children before crafting JAMBAR for a new generation of fitness enthusiasts.
JAMBAR is more than just an energy bar – it promotes community and healthy organic nutrition, with a purpose that goes beyond fueling optimum performance. The company donates 50% of after-tax profits to organizations that support active living and music. The name is inspired by Maxwell’s passion for music, and the bars are crafted in a dedicated, state-of-the-art production facility in San Rafael, California. Certified organic JAMBARs include vegan and gluten-free options and come in four flavors: Malt Nut Melody, Chocolate Cha Cha, Musical Mango and Jammin’ Jazzleberry.
Both Jennifer and Brian Maxwell were competitive collegiate runners, Brian was an Olympic marathoner, and all of their six children are also runners. “As a lifelong runner, I wanted to create a great-tasting, highly digestible bar with a texture and nutritional profile that is perfect for training, as well as pre- and post-race,” said Maxwell. “The CRA is a natural match for JAMBAR and we are honored to fuel the next generation of runners with them.”
The CRA is thrilled to partner with JAMBAR, providing their athletes with a premium energy bar option that aligns with the association’s values of promoting a healthy lifestyle and community engagement. The partnership will include JAMBAR’s participation in CRA events and promotions, as well as exclusive offers for CRA members.
“We are excited to partner with JAMBAR and provide our athletes with a high-quality, organic energy bar option that is not only delicious but aligns with our values as an organization,” said Steve Taylor, president and co-founder of the Collegiate Running Association. “Jennifer Maxwell’s dedication to promoting healthy nutrition and community engagement is inspiring, and we look forward to working with JAMBAR to further promote these values within the running community.”
About the Collegiate Running Association
The Collegiate Running Association (CRA) is a nonprofit organization dedicated to promoting healthy living and active lifestyles among college students through distance running. It organizes national championship events in road, mountain, trail and snowshoe running and hosts a diverse range of races and events throughout the year. Notably, the CRA is the first and currently the only running organization that offers prize money races exclusively for college athletes. It was established in 2013. Visit them at www.CollegiateRunning.org.
About JAMBAR
In late 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. Made from only premium organic ingredients, JAMBARs feature ancient grains, authentic natural sweeteners and high-quality proteins. Runner’s World named JAMBAR as the Best Protein Bar for runners in 2022 and also gave JAMBAR a 2023 Fitness Nutrition Award. JAMBARs are available at jambar.com, on Amazon.com and at select grocery, running and sports specialty stores. Learn more at www.jambar.com.
For more information about the partnership or to schedule an interview, please contact:
Steven Hoffman, Compass Natural: steve@compassnatural.com, (303) 807-1042
Debbie Pfeifer, JAMBAR: debbie@jambar.com, (206) 669-3580
Steve Taylor, Collegiate Running Association: steve.taylor@collegiaterunning.org, (804) 349-3367