Compass Natural Adds Talent to Boutique PR, Brand Marketing Agency Serving Natural, Organic, Regenerative and Hemp Products Businesses
Compass Natural Adds Talent to Boutique PR, Brand Marketing Agency Serving Natural, Organic, Regenerative and Hemp Products Businesses
November 9, 2022
Compass Natural, a boutique public relations & brand marketing agency serving businesses in the market for natural and organic foods and related products, is pleased to announce the addition of seasoned talent to its team.
Compass Natural, a Boulder, CO-based boutique public relations and brand marketing agency serving businesses in the market for natural and organic foods, industrial hemp and cannabis-related products, regenerative agriculture, and sustainable and eco-friendly products and services, is pleased to announce the addition of seasoned new talent to its team.
“Going into the new year, we are excited to offer our clientele a diverse, talented team with expertise in brand marketing, public relations, social media influencer marketing, digital communications, content development, business development, and trade show, conference and event planning — all focused on serving businesses and brands in the natural, organic, and healthy lifestyles market," said Steven Hoffman, Founder and Managing Director of Compass Natural.
“When Compass Natural’s longtime associate Evan Tompros moved on in September to further career opportunities after seven years of service to our clients in the natural and organic channel, it provided an opportunity for us to reorganize our agency. As such, we’ve been fortunate and successful in attracting an incredible lineup of professionals to serve our client companies into the future,” Hoffman added.
Joining the Compass Natural PR, Communications and Brand Marketing Team
Allison Salvati (top left) — Natural products brand marketing veteran Allison Salvati joins Compass Natural as “Creator of Opportunities.” Having worked with such leading natural and organic brands including Bhakti Chai, noosa yoghurt, Honey Smoked Fish Co., and others, Allison will help lead brand strategy and marketing, social media influencer marketing, media outreach, and client services. Allison proudly claims her superpower is building and nurturing relationships. Human connection is her core value and she is passionate about curating meaningful experiences for clients and brands.
Hope Keller (lower left) — Hope Keller joins Compass Natural to assist with digital marketing and communications, production, editorial and web, blog and related content. A veteran journalist, Hope has worked at the Baltimore Sun, the Philadelphia Inquirer and the International Herald Tribune, among other newspapers. She also served as director of communications for the University of Baltimore School of Law. In addition to her work with Compass Natural, she works as a writing tutor at Mitchell College in New London, CT, and as a freelance reporter for The Daily Record in Baltimore.
Elizabeth Lunt (top right) — Co-founder of Spark Events, Elizabeth Lunt joins Compass Natural as a contributing writer and to assist with trade show and conference planning, educational programming, booking speakers and other related services. Spark Events produces business networking and educational events for the cannabis industry in Maryland, where Elizabeth also has been active as a dispensary agent and cannabis advocate. She is fascinated by the development of the industrial hemp industry and has been a volunteer with the US Hemp Building Association as well as a writer for HempBuild Magazine.
Rachael Carlevale (lower right) — Rachael Carlevale joins the Compass Natural Marketing team with more than 10 years of experience directing sales and marketing in the natural products industry. The co-founder of Suelo Vivo, a certified regenerative hemp farm and brand, and founder of Ganjasana Plant Medicine School, Rachael develops and teaches cannabis and hemp courses. Rachael is a certified Mindfulness Educator, yoga instructor and DEM Pure Educator who contributes to Skunk Magazine with her “Cannabis + Wellness Column.”
Advisory Board — In addition to new team members, Compass Natural’s distinguished Advisory Board includes the following members: Mark Retzloff, co-founder of Alfalfa’s Market and Horizon Organic Dairy; Michael Schall, former VP of Global Business Development for Whole Foods Market; Ari Adams, CEO of ShiftCon, the nation’s largest community of eco-wellness social media influencers; and marketing and branding veteran and current director of Naturally Boulder, Bill Capsalis.
New Clients in 2022-2023
In addition to working with longtime clients -- including We Are for Better Alternatives, producer of NoCo Hemp Expo and Southern Hemp Expo and publisher of Let’s Talk Hemp; Presence Marketing, the nation’s leading independent natural products brokerage; BeyondBrands, a leading collective of branding experts serving the natural, organic, and healthy lifestyles market; and others -- Compass Natural welcomed a number of new clients in 2022. Such new brands include JAMBAR®, a certified organic, artisan-made energy bar created by Jennifer Maxwell, the inventor of the original PowerBar®; the Glyphosate Residue Free certification program, administered by the Detox Project; Bay State Milling, provider of certified organic grain ingredients; Franny’s Farmacy, an Asheville, NC-based producer of hemp-derived CBD consumer products and operator of a chain of dispensaries in the Eastern U.S.; and more. In addition, Compass Natural founder Steven Hoffman serves on the Advisory Board of ShiftCon Media, the country’s largest community of “eco-wellness” social media influencers.
About Compass Natural — Connecting Media & Markets in Natural, Organic Products
Based in Boulder, CO, and founded in 2002 by natural products industry veteran Steven Hoffman, Compass Natural is a boutique agency serving the public relations, brand marketing, social media, and business development needs of companies and organizations in the $500 billion market for natural, organic, regenerative, socially responsible, and eco-friendly products and services. Compass Natural also is the producer of the popular business podcast Compass Coffee Talk, which in November 2022 featured Colorado Governor Jared Polis talking about sustainability and the growth of natural and organic products, as well as the hemp and cannabis industries in the state and the nation. Visit Compass Natural’s fully illustrated client deck here. Also, learn more at www.CompassNatural.com and on Facebook and LinkedIn.
Contact
Steven Hoffman, info@compassnaturalmarketing.com, tel 303.807.1042
The Social Pact: How to Build Your Natural Brand with Eco-Wellness Influencers
FOR IMMEDIATE RELEASE
The Social Pact: How to Build Your Natural Brand with Eco-Wellness Influencers
A Special Workshop Presented by Ari Adams, CEO of ShiftCon Media, the Nation's Largest Community of Healthy Lifestyle Influencers, September 8, 2022, 11:30am EST, for Marketers and Manufacturers of Natural, Organic and Specialty Food, Beverage and Related Products
What: Virtual Workshop — How to Build Your Natural Brand with Influencers
Date and Time: Thursday, September 8, 2022, 11:30am EST
Where: Zoom
To Register: Registration is free:
https://us02web.zoom.us/webinar/register/WN_zrHS1eHfQAuzp4y9kiLmFA
LOS ANGELES (August 29, 2022) — For natural, organic and specialty food, beverage and related eco-products brands that want to make a lasting impact on social media and make the most of their budget, an integrated approach to influencer marketing is the recipe for success.
Social media influencers, too, who consistently put out quality content and have built a large following know the value of their work and want to build relationships with brands who value them. This is particularly true when it comes to healthy lifestyles, where brands and influencers alike are often passionate about their products and mission in building sales and brand awareness among the world’s nearly 4 billion social media users.
Enter the “Shifters,” also known as members of ShiftCon, the largest community of eco-wellness social media influencers in the U.S.
To learn more about working with eco-wellness influencers in the ShiftCon community, join Ari Adams, CEO of ShiftCon Media, on Thursday, Sept. 8, 2022, 11:30 am Eastern Time, for a special virtual workshop, How to Build Your Natural Brand with Influencers. At this event, attendees will learn key tips on how companies can build cohesive campaigns that touch both the online and offline consumer experience to drive sales and lasting brand loyalty.
Registration for this Zoom event is free and open to manufacturers and marketers of natural products, social media influencers and members of the media. The workshop is presented by ShiftCon Media and produced by Compass Natural in advance of the upcoming ShiftCon Eco-Wellness Influencer Conference. Oct. 13-15, 2022, in Los Angeles, CA.
If you are a member of the media, social media influencer, or natural products industry brand looking to grow your media presence and work with influencers, join us for this virtual event to be immersed into the eco-wellness ShiftCon community.
What You Will Learn at the Virtual Workshop, How to Build Your Natural Brand with Influencers, Thursday, Sept. 8, 2022, 11:30am EST
How to identify and reach out to relevant influencers to work with your brand
How to effectively reach influencers across the social media spectrum (Facebook, Instagram, Twitter, TikTok)
How to increase brand awareness, broaden your reach and increase sales
How to partner with influencers: affiliate marketing, creating cohesive social media campaigns, and much more
Save the Date: ShiftCon Eco-Wellness Influencer Conference, Oct. 13-15, 2022, Los Angeles, CA
Experience three days of learning about health and wellness, exploring ShiftCon's expo of sponsors and networking with other influencers.
The largest gathering of healthy lifestyle influencers in the U.S., ShiftCon is an event for influencers and brands of all sizes. Join us at the Hyatt Regency Westlake, just minutes from the scenic beaches of Malibu, CA, and join our community of “Shifters” that seek healthier and more sustainable lives, promote brands that mirror their values and help causes that speak to their soul. Exhibitor and sponsor opportunities are available now. Contact us to become an exhibitor at ShiftCon 2022 or to sponsor the event: www.ShiftConMedia.com/about/contact.
What Happens at ShiftCon
Professional workshops on social media growth, wellness topics & ways to increase your revenue without compromising your values
Keynote messages from professionals who are pioneers in their field
Exhibitor hall with over 50 brands and organizations who want to work with influencers
Networking with hundreds of your peers
Fitness events and non-GMO meals
About ShiftCon Eco-Wellness Influencer Conference
ShiftCon is an eco-wellness influencer conference focusing on food, wellness, health, sustainability and platform growth. “Shifters” are part of an online influencer community that seek healthier and more sustainable lives, promote brands that mirror their values, and help causes that speak to their soul. Our influencers span between newbies, light and deep green. ShiftCon was born out of the idea that together we can create a profound impact on the world around us. For More Information, visit www.ShiftConMedia.com, or contact: www.ShiftConMedia.com/about/contact/.
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Media Contacts
Ari Adams, ShiftCon Media, ari@shiftconmedia.com
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com
Compass Natural Marketing™ Forms New Advisory Board
Seasoned Natural Products Executives Partner with Agency’s Specialized Team of Experts, and Provide Additional Support for Clients in Regenerative, Hemp, and Organic Industries
Boulder, CO (October 13, 2020) – Boulder-based Compass Natural Marketing is pleased to announce the launch of its newly established Advisory Board along with the appointment of three charter members. Natural products industry veterans Ari Adams, Bill Capsalis, and Mike Schall will provide their depth of knowledge, insights, and guidance to the Compass Natural Advisory Board, in addition to supporting the agency’s current team of specialized communications experts. Compass Advisory Board members will foster positive relationships and collaborate directly with Compass’s clients in the regenerative agriculture, industrial hemp, and organic and natural products industries.
“I am proud and honored for Ari, Bill, and Mike to join Compass's new Advisory Board. Each of these distinguished leaders has complementary skill sets, yet diversified disciplines that appeal to our client’s needs," said Steven Hoffman, Founder and Managing Partner, Compass Natural Marketing. “The Advisory Board’s level of expertise combined with the skill set of our internal team positions Compass as a premier boutique niche agency. This collaboration reflects a deeper commitment to the industries we serve, and I am grateful to announce this partnership.”
The Compass Advisory Board is in its initial phase and board positions are being considered on an individual basis. For more information on the Compass Natural team, including capabilities and how to connect your brand to valuable media, please visit www.compassnatural.com or contact Steven Hoffman at steve@compassnaturalmarketing.com.
ARI ADAMS
Ari Adams is a parenting and lifestyle blogger, author, and CEO of ShiftCon Media, producer of the annual ShiftCon Eco-Wellness Influencer Conference for eco-friendly and health-conscious bloggers and influencers. She holds a master's degree in marketing and has more than 15 years of experience in the media industry. Ari is the lady behind the lifestyle and parenting blog Love, Peace & Tiny Feet, where she shares her adventures of balancing parenthood, holistic wellness, DIY crafts, recipes, and other tips for parents. Ari studied at the University of Virginia and Georgia State University and holds a Master's Degree in Marketing. Ari also serves as an Adjunct Professor of Digital Marketing at Clayton State University in Atlanta, GA.
BILL CAPSALIS
As an avid healthy lifestyle expert, Bill works with emerging brands and mid-sized companies on everything from brand & sales channel strategy, finance, operational challenges, and product innovation. His in-depth knowledge of the natural products industry gives him a unique perspective on today’s food and beverage brands' challenges and opportunities. He is a recognized expert in healthy lifestyles and go-to-market strategies in the natural and organic industry. He is currently the interim CEO of Haystack Mountain Creamery - an artisanal goat cheese company. Practicing what he preaches, Bill leads a vegan, low-impact conscious lifestyle and has done so in Boulder, Colorado, for 34 years.
MIKE SCHALL
Mike has over three decades of senior management experience in branded food companies spanning large national brands' entrepreneurial initiatives. Mike is a Managing Director at Los Angeles based FocalPoint Partners, LLC, a middle-market investment banking firm and serves as a co-leader of the firm's Food & Beverage Practice. He previously served as Senior Principal of Business Development at Whole Foods Market where he worked with the executive leadership team on a wide range of strategic, investment and operating initiatives. Mike earned his MBA in Marketing from The University of Southern California's Marshall School of Business and graduated from California State University with a bachelor's degree in Marketing. He is plant-based, an avid runner, and enjoys cooking, reading, and studying history. He and Lisa, his wife of 40 years, have two daughters and three granddaughters.
About Compass Natural Marketing
Based in Boulder, Colorado - considered by many to be the "Epicenter of the Natural Products Industry," Compass Natural is a boutique digital marketing, branding, PR, and business development agency serving the rapidly growing market for natural, organic, socially responsible, eco-friendly and other healthy lifestyles products. Founded in late 2001 and driven by a commitment to creating a better world through business, Compass Natural has been a leader in the Lifestyles of Health and Sustainability (LOHAS) market.
Contact
Steven Hoffman, Founder/Managing Director, Compass Natural Marketing, 303.807.1042, steve@compassnaturalmarketing.com
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Shift Happens: The Power of Influencers and Brands. Grab a Mug for Compass Coffee TalkTM Featuring Ari Adams, CEO, ShiftCon Media, July 23, 2020, 11:30 am EDT, Sponsored by Allegro Coffee
FOR IMMEDIATE RELEASE
Shift Happens: The Power of Influencers and Brands. Grab a Mug for Compass Coffee TalkTM Featuring Ari Adams, CEO, ShiftCon Media, July 23, 2020, 11:30 am EDT, Sponsored by Allegro Coffee
Marketers, Brands, and Influencers are Invited to Join the Conversation on the Next Episode of Compass Coffee Talk™, Hosted by Natural Products Industry Leaders Bill Capsalis and Steven Hoffman, as they Discuss New Ways to Drive Awareness Online During Unprecedented Times.
What: Compass Coffee Talk™
Episode Number 5: “The Face of New Media, Healthy Lifestyles, and Diversity: Meet Ari Adams, CEO of ShiftCon Media.”
Date: Wednesday, July 23, 2020, 11:30 am – 12:00 pm EDT
To Register: Click HERE or watch LIVE on Facebook: https://www.facebook.com/CompassNatural/
Sponsored By: Allegro Coffee
Boulder, CO (July 16, 2020) – Compass Coffee Talk™ is pleased to announce that Ari Adams, CEO, ShiftCon Media, will appear as the next featured guest on its educational, business-to-business webinar. ShiftCon Media is a nationally renowned eco-wellness online influencer and social media community that focuses on food, wellness, health, sustainability, and diversity.
Together, natural products industry leaders Bill Capsalis and Steven Hoffman will host a discussion with Ari Adams on the power of influencers during these unprecedented times: “The Face of New Media, Healthy Lifestyles, and Diversity,” Thursday, July 23, 2020, 9:30 am MDT. Marketers and brands of all sizes are invited to join the conversation for a power-packed thirty minutes and explore new ways to connect and engage with a diverse range of influencers who support healthy lifestyles.
“Compass Coffee Talk is looking forward to sharing Ari’s expertise and we support ShiftCon Media’s commitment to creating a profound and positive impact on the world around us. Now is the time to come together and leverage our collective voice,” said Steven Hoffman, Managing Partner and Founder, Compass Natural Marketing.
Shift Happens
In this lively discussion, Ari will highlight how ShiftCon’s online influencer community is adapting to change in a continually evolving time of uncertainty. “Influencers are vital to a brand's survival right now, and the traditional path of reaching new customers is no longer an option. ShiftCon provides that bridge and is a connecting point for brands targeting new audiences,” said Ari Adams, CEO, ShiftCon Media. “I am looking forward to providing insights on diversity, new media and how to accelerate change in the natural products industry.”
Additionally, Compass Coffee Talk participants will learn more about ShiftCon’s upcoming virtual conference and expo taking place on October 8-10, 2020. For more information on how to participate or to be a sponsor, visit: shiftconmedia.com.
About Ari Adams
Ari Adams is a parenting and lifestyle blogger, author, and CEO of the annual ShiftCon Eco-Wellness Influencer Conference for eco-friendly and health-conscious bloggers and influencers. She holds a master's degree in marketing and has more than 15 years of experience in the media industry. Ari is the voice behind the lifestyle and parenting blog Love, Peace & Tiny Feet; where she shares her adventures of balancing parenthood, holistic wellness, DIY crafts, recipes, and other tips for parents.
Compass Coffee Talk™ Powered By: Allegro Coffee
Compass Coffee Talk would like to give special thanks to its newest sponsor, Colorado-based, Allegro Coffee. Each episode, one webinar attendee will receive a free bag of Allegro Coffee, a specialty coffee company that believes that where and how coffee is grown matters. Since 1977, Allegro Coffee has remained committed to sourcing the highest quality coffee from farmers dedicated to environmental stewardship and worker livelihood.
About Compass Coffee Talk™
Compass Coffee Talk™ features lively interactive conversations with industry leaders and experts designed to help guide entrepreneurs and businesses of all sizes succeed in the marketplace. Hosted by natural and organic products industry veterans Bill Capsalis and Steve Hoffman, Compass Coffee Talk is produced by Compass Natural Marketing, a leading PR, branding, and business development agency serving the natural and organic products industry.
To register for the FREE Zoom Webinar, click HERE. Or watch streaming LIVE on Compass Natural’s Facebook page: https://www.facebook.com/CompassNatural/.
Contact
Bill Capsalis, Host, 303.808.3441, bill@billcapsalis.com
Steven Hoffman, Host, 303.807.1042, steve@compassnaturalmarketing.com
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Register Today! Join ShiftCon Media CEO Ari Adams on Compass Coffee Talk, July 23, 11:30am EDT
The Face of New Media, Healthy Lifestyles, and Diversity: Meet Ari Adams, CEO of ShiftCon Media
Episode 5 - Thursday, July 23, 11:30 am – Noon EDT
Zoom, Admission is Free
Shift happens! Hear how your brand can and should be a part of it!
Join us for the 5th episode of Compass Coffee Talk featuring Ari Adams, CEO of ShiftCon Media, a national, eco-wellness online influencer community that focuses on food, wellness, health, sustainability, and diversity.
Hosts Bill Capsalis and Steve Hoffman will chat with special guest Ari Adams on July 23, 11:30 am EDT, for a power-packed 30 minutes. Learn how influencers are adapting to change in a continually evolving time of uncertainty and how well-established brands and those in start-up mode are pivoting quickly to reach target audiences.
Is your brand ‘shift-ready?’
Ari will share the latest update on the upcoming ShiftCon Media virtual conference taking place this Fall and will share the platform’s vision for the remaining half of the year.
Marketers are encouraged to join the conversation and explore new ways for brands to connect and engage with a diverse range of influencers who support healthy lifestyles. Compass Coffee Talk supports ShiftCon’s commitment to creating a profound and positive impact on the world around us; because now is the time to come together and leverage our collective voice.
Ari Adams is a parenting and lifestyle blogger, author and CEO of the annual ShiftCon Eco-Wellness Influencer Conference for eco-friendly and health-conscious bloggers and influencers. She holds a master’s degree in marketing and has more than 15 years of experience in the media industry. Ari is the lady behind the lifestyle and parenting blog Love, Peace & Tiny Feet; where she shares her adventures of balancing parenthood, holistic wellness, DIY crafts, recipes and other tips for parents.
THANKS TO OUR SPONSOR, ALLEGRO COFFEE! THEY WILL GIVE AWAY ONE FREE BAG OF COFFEE ON THIS WEEK’S EPISODE OF COMPASS COFFEE TALK.
About Compass Coffee Talk™Take a 30-minute virtual coffee break with Compass Coffee Talk™. Hosted by natural industry veterans Bill Capsalis and Steve Hoffman, Coffee Talk features lively interactive conversations with industry leaders and experts designed to help guide entrepreneurs and businesses of any size succeed in the market for natural, organic, regenerative, hemp-derived and other eco-friendly products.
Compass Coffee Talk™ is produced by Compass Natural Marketing, a leading PR, branding and business development agency serving the natural and organic products industry. Learn more.
