Compass Natural Marketing™ Forms New Advisory Board
Seasoned Natural Products Executives Partner with Agency’s Specialized Team of Experts, and Provide Additional Support for Clients in Regenerative, Hemp, and Organic Industries
Boulder, CO (October 13, 2020) – Boulder-based Compass Natural Marketing is pleased to announce the launch of its newly established Advisory Board along with the appointment of three charter members. Natural products industry veterans Ari Adams, Bill Capsalis, and Mike Schall will provide their depth of knowledge, insights, and guidance to the Compass Natural Advisory Board, in addition to supporting the agency’s current team of specialized communications experts. Compass Advisory Board members will foster positive relationships and collaborate directly with Compass’s clients in the regenerative agriculture, industrial hemp, and organic and natural products industries.
“I am proud and honored for Ari, Bill, and Mike to join Compass's new Advisory Board. Each of these distinguished leaders has complementary skill sets, yet diversified disciplines that appeal to our client’s needs," said Steven Hoffman, Founder and Managing Partner, Compass Natural Marketing. “The Advisory Board’s level of expertise combined with the skill set of our internal team positions Compass as a premier boutique niche agency. This collaboration reflects a deeper commitment to the industries we serve, and I am grateful to announce this partnership.”
The Compass Advisory Board is in its initial phase and board positions are being considered on an individual basis. For more information on the Compass Natural team, including capabilities and how to connect your brand to valuable media, please visit www.compassnatural.com or contact Steven Hoffman at steve@compassnaturalmarketing.com.
ARI ADAMS
Ari Adams is a parenting and lifestyle blogger, author, and CEO of ShiftCon Media, producer of the annual ShiftCon Eco-Wellness Influencer Conference for eco-friendly and health-conscious bloggers and influencers. She holds a master's degree in marketing and has more than 15 years of experience in the media industry. Ari is the lady behind the lifestyle and parenting blog Love, Peace & Tiny Feet, where she shares her adventures of balancing parenthood, holistic wellness, DIY crafts, recipes, and other tips for parents. Ari studied at the University of Virginia and Georgia State University and holds a Master's Degree in Marketing. Ari also serves as an Adjunct Professor of Digital Marketing at Clayton State University in Atlanta, GA.
BILL CAPSALIS
As an avid healthy lifestyle expert, Bill works with emerging brands and mid-sized companies on everything from brand & sales channel strategy, finance, operational challenges, and product innovation. His in-depth knowledge of the natural products industry gives him a unique perspective on today’s food and beverage brands' challenges and opportunities. He is a recognized expert in healthy lifestyles and go-to-market strategies in the natural and organic industry. He is currently the interim CEO of Haystack Mountain Creamery - an artisanal goat cheese company. Practicing what he preaches, Bill leads a vegan, low-impact conscious lifestyle and has done so in Boulder, Colorado, for 34 years.
MIKE SCHALL
Mike has over three decades of senior management experience in branded food companies spanning large national brands' entrepreneurial initiatives. Mike is a Managing Director at Los Angeles based FocalPoint Partners, LLC, a middle-market investment banking firm and serves as a co-leader of the firm's Food & Beverage Practice. He previously served as Senior Principal of Business Development at Whole Foods Market where he worked with the executive leadership team on a wide range of strategic, investment and operating initiatives. Mike earned his MBA in Marketing from The University of Southern California's Marshall School of Business and graduated from California State University with a bachelor's degree in Marketing. He is plant-based, an avid runner, and enjoys cooking, reading, and studying history. He and Lisa, his wife of 40 years, have two daughters and three granddaughters.
About Compass Natural Marketing
Based in Boulder, Colorado - considered by many to be the "Epicenter of the Natural Products Industry," Compass Natural is a boutique digital marketing, branding, PR, and business development agency serving the rapidly growing market for natural, organic, socially responsible, eco-friendly and other healthy lifestyles products. Founded in late 2001 and driven by a commitment to creating a better world through business, Compass Natural has been a leader in the Lifestyles of Health and Sustainability (LOHAS) market.
Contact
Steven Hoffman, Founder/Managing Director, Compass Natural Marketing, 303.807.1042, steve@compassnaturalmarketing.com
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