Compass Natural New Distributor Spotlight: Adventure CPG
The natural products industry was founded on trust, integrity, and a shared mission to bring better food and wellness to consumers. But somehow our distribution can often present a barrier instead of a bridge—high costs, fees, delays, and a system that no longer serves the brands and that built this industry and are driving this industry forward.
Adventure CPG is a buying group with infrastructure and tech at its core.
It was built to remove the roadblocks and create a fair, transparent, and efficient distribution model that empowers brands, strengthens communities and ensures long-term sustainability.
FREE ONBOARDING FOR BRANDS
For a limited time, brands can become a founding Adventure CPG member with no onboarding fee.
No barriers. No risk. Just a better way to move your products.
Visit Adventure CPG at Natural Products Expo West Booth 3200, Hall C
(shared with Eva Commerce) or sign up now on adventurecpg.com.
Sign Up to Onboard — 3 Easy Steps
Click ‘Free Onboarding’ Enter Basic Brand Information Accept Terms & Conditions
DONE! Our team will then guide you through each onboarding step to collect the final data to get your brand set up for distribution.
Adventure CPG Member Benefits
Flexible Membership Fee: $0 - $2,500 (sliding scale based on volume, ensuring accessibility for all
Nationwide Coverage: Full U.S. distribution, including Hawaii, Puerto Rico, and Alaska
Pass-Through Distribution Costs: Traditional natural distribution charges +/- 25% to brands. Adventure CPG charges 12% or less (efficiency scales with the collective strength of member brands)
Real-Time Insights: Adventure CPG provides instant access to critical sales data, including product performance, market trends, and retailer feedback
Inventory Locator System: Product traceability and verified shipment delivery
Safety & Transparency: Blockchain-integrated safety & transparency for secure transactions
No Hidden Fees: No middlemen, giving brands full visibility, control, and support
“Torah and her team at Adventure CPG are clearly committed to putting the hard-earned dollars of natural and organic brands back in the pockets of the suppliers, where they belong. By streamlining the distribution process, Adventure CPG is able to make the natural food market more efficient and equitable for all.”
— Chris McCoy, owner of Kombucha Town
Sign up now and take the first step toward a smarter, better distribution solution.
QUESTIONS? Contact founder Torah Torres at torah@adventurecpg.com
Adventure CPG Offers Natural Channel a Third Rail Option in National Distribution
Sign up and onboard for free at Adventure CPG’s booth at Natural Products Expo West,
March 5-7, 2025, Booth 3200, Hall C, at the Anaheim Convention Center in Anaheim, CA.
LOS ANGELES (Feb. 20, 2025) — Adventure CPG is the natural industry’s new end-to-end partner for affordable, safe and transparent national distribution of natural products and ingredients. The company offers a valuable, cost-saving alternative to the natural channel’s traditional national distribution model, with a particular focus on serving independent retailers and brands across the U.S.
“We’ve studied the natural and organic products supply chain and mapped out the most efficient cost of doing business — the trucks, the warehouses, everything logistical. At Adventure CPG, we take no margin, just a membership fee,” says company founder Torah Torres, who grew up in the natural industry, working in retail, manufacturing and distribution.
“By offering independent retailers the lowest price, no matter what size store, Adventure CPG passes the cost through so grocers can get back to what they do best — education, sampling and engaging with their customer base and community,” she says.
Unveiling the True Cost of Distribution
Adventure CPG helps unveil the true cost of distribution so that natural retailers and brands can be much more competitive. Using block-chain and state-of-the-art technology, provided by partners Eva Commerce, PopCapacity, The EASE Protocol, and others, Adventure CPG is committed to the highest standards to ensure its products are clean label, transparent and safe. “We cultivate partnerships with authentic brands in natural and healthy lifestyles, powered by a dynamic network of warehouses, trucking and shipping to reach anywhere in North America at the most efficient cost, including for dry, refrigerated and frozen goods,” says Torres.
For emerging and established natural and organic brands, Adventure CPG provides a suite of services built to minimize barriers to entry and accelerate go-to-market strategies in a faster, more affordable and transparent way. “We deliver the data metrics to help companies grow smarter, the tech that helps streamline processes, talent that helps teams evolve, and the mentorship that supports the growth and development of emerging and established brands,” she says.
‘Handle With Care’
By combining the best of technology, products, distribution and service, Adventure CPG offers independent brick and mortar as well as e-commerce retailers a universe of the cleanest products in the palm of their hands. “Our motto,” says Torres, “is ‘Handle with Care,’ meaning, we handle the entire distribution process with care, from product to people.”
Torres adds, “Adventure CPG was created to be of service to retailers and brands. It’s built out of love; not just for money. If we invest in smaller independent stores, they will make more money and help our industry grow and thrive. We’re doing this to help save the independent backbone of the natural products industry.”
Sign up and onboard for free at Adventure CPG & Eva Commerce’s collaborative booth at Natural Products Expo West, the world’s largest natural and organic products trade show, March 5-7, 2025, Booth 3200, Hall C, at the Anaheim Convention Center in Anaheim, CA.
About Adventure CPG
Offering a membership-based model that does not charge any additional margins or fees, Adventure CPG, founded by entrepreneur Torah Torres, is the natural industry’s end-to-end partner for affordable, safe and transparent national distribution of natural products and ingredients. From seed to shelf, we serve independent natural, organic and specialty retailers and emerging and established brands. We are your trusted ally, ensuring that every step of your product’s journey is safe, transparent and optimized for growth. Engage with Adventure CPG on LinkedIn and at AdventureCPG.com.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042