JAMBAR Named the Official Energy Bar of World-Class Ski Resort Aspen Snowmass

SAN RAFAEL, Calif. (Jan. 7, 2025) – JAMBAR®, the artisan-made, whole food organic energy bar created by Jennifer Maxwell, inventor of the original PowerBar®, is pleased to announce it has entered into a three-year agreement as the official Energy Bar Affiliate Partner of Aspen Snowmass.

Founded in 1946, Aspen Snowmass comprises four internationally renowned mountain resorts that have played host to numerous international ski championships. JAMBARs will now be sold at over 18 points-of-sale across Aspen’s four mountain resorts in Colorado, including Aspen Mountain, Aspen Highlands, Buttermilk and Snowmass. Popular with skiers, snowboarders and outdoor enthusiasts, JAMBAR is being strategically placed at all mountain dining areas and highly trafficked Four Mountain Sports ski/ride rental locations at the base of each mountain.

JAMBAR will support this partnership by hosting more than 16 sampling days each season at the base of Aspen Snowmass’s four mountain resorts, working with celebrity athletes and others to generate excitement and brand awareness of its energy bars. JAMBAR is excited to interact with skiers and snowboarders visiting Aspen Snowmass each season about the value of balanced nutrition and organically produced, real food options, as JAMBAR sources the cleanest ingredients for its certified organic energy bars.

Based in California, JAMBAR makes delicious energy bars for active people, athletes and people looking for a quick satiating snack.

JAMBAR partners with more than 300 sports events each year across skiing, snowboarding, mountain/road biking, running, football, soccer and surfing. A woman-owned company, JAMBAR donates 50% of after-tax profits to organizations that support music and active living. Each bar is made with all natural, certified organic, whole food ingredients. A good source of protein and fiber (each bar contains 10g of protein), JAMBARs taste great and are easy to digest, and they contain no seed oils or processed sugars. JAMBARs are available in five unique flavors, including Chocolate Cha Cha, Malt Nut Melody, Jammin’ Jazzleberry, Musical Mango and Tropical Trio, with gluten-free and plant-based, vegan options available. The bars are perfect for a quick pick-me-up on the mountain as they don’t break, crumble, melt or freeze.

Over the course of the Affiliate Partner agreement, JAMBAR also will be featured as the official Partner of four of the biggest annual events hosted by Aspen Snowmass, including:

Summit for Life – Summit for Life is an uphill race where over 300 athletes climb the 3,627 vertical feet to the top of Aspen Mountain. Athletes can hike, skin or snowshoe to the top to promote organ, eye, and tissue donation. There are awards for the top athletes and biggest fundraisers in a number of categories, plus a post-race party at the top of the mountain.

Highlands Inferno – The Highlands Inferno race is hosted by the Aspen Highlands Ski Patrol. Aspen Highlands is a ski area in Colorado known for its steep terrain. The area includes Highland Bowl, a 270-acre powder playground with a summit of 12,392 feet. The bowl is considered a rite of passage for skiers, as it requires a 30- to 40-minute hike to reach the top.

Battle in the Bowl – Held at Aspen Highlands on the challenging terrain of the Highland Bowl, Battle of the Bowl is a competition where skiers race down a demanding course with multiple runs through the bowl's steep terrain, essentially testing their skills against each other.

Audi Power of 4 Race Series – The Audi Power of Four Race Series is a premier endurance race series utilizing the unique and varied terrain of each of Aspen Snowmass’s four mountains. Each race is designed to test the limits and skills of both elite and recreational athletes.

“JAMBAR was made for everyone, including kids and adults. Using organic whole food ingredients, produced without the use of toxic synthetic pesticides, I formulated JAMBARs to provide complete protein and optimal nutrition for weekend warriors and elite athletes alike,” says Jennifer Maxwell, food scientist, long-distance runner, mom and founder of JAMBAR. “The brand partnership with Aspen Snowmass is certainly a summit in our company’s growth.”

About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good not only about the ingredients they put in their bodies, but also about the positive impact they can have on their local communities. JAMBARs are made in the U.S. and crafted in small batches in the company’s own state-of-the-art manufacturing facility in California. A woman-owned business and a mission-based “conscious CPG brand,” JAMBAR donates 50% of after-tax profits to organizations that support music and active living. JAMBARs are now available in popular sports specialty shops, leading independent natural foods and mainstream grocery stores, and online at Amazon.com and select ecommerce retailers. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.

Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042