Black-owned Vegan Meat Brand Cuts Investment Deal with Shark Tank’s Mark Cuban

Photo: Gage Skidmore

This article originally appeared in Presence Marketing’s April 2021 Industry Newsletter

By Steven Hoffman

Everything Legendary has a new partner – Shark Tank’s own Mark Cuban. After a recent appearance on the show, the Black-owned vegan meat alternative brand received a $300,000 investment from Cuban in exchange for 22% of the company, VegNews reported. Company founders Duane “Myko” Cheers, Danita Claytor and Jumoke Jackson appeared on Shark Tank to pitch their Washington, D.C.-based business, which makes vegan burgers based on a recipe inspired by their mothers using a blend of hemp protein, coconut oil, potato starch and beet extract. “It began with a search for something healthy and good-tasting that our mothers would want to eat. Once we had that, we took it to the streets with pop-up stores and street festival sampling, and let the community taste it for themselves. We all know that today’s consumers are demanding that their food be nutritious and supercharged with flavor. Our brand delivers. It’s Mom-Approved. And now, it’s also Shark-Sanctioned,” Cheers told VegNews. Mark Cuban has been vegetarian for more than a year. In addition to Everything Legendary, he has invested in a number of vegan companies including Delighted by Hummus, Snacklins, Wanna Date? and Pan’s Mushroom Jerky, VegNews reported.