New Organic Bed & Bath Brand Seeks to Democratize Organic Via the QVC Network

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Originally Appeared in Presence Marketing News, October 2019
By Steven Hoffman

“ECOlifestyle” entrepreneur and author Marci Zaroff recently launched a new certified organic, luxury lifestyle brand, Farm to Home, on the popular QVC shopping television network. Consumers are demanding more transparency from the brands they buy and support—including food, beauty, clothing and home textiles, Zaroff said. With $8.8 billion in revenue in 2017, QVC is a powerhouse, reaching 370 million homes in the U.S., U.K., Germany, Austria, Japan, Italy, France, and through a joint venture in China. From fiber to finished product, Farm to Home adheres to the highest level of organic certification from the notable Global Organic Textile Standard (GOTS). According to the Organic Trade Association, the U.S. organic industry hit a record of $52.5 billion in sales overall in 2018, with organic non-food product sales up 10.6% to $4.6 billion in revenue. Industry data also shows that fiber accounted for 40% of the organic non-food market with sales of $1.8 billion in 2018, up from $1.6 billion in 2017. “We believe everyone should have the opportunity to #dwellorganically, which is why our mission is to democratize organic home goods, offering authenticity, accessibility and affordability," said Zaroff, Founder and CEO of Farm to Home. "I am overjoyed with the QVC partnership, as it provides an easy way for consumers to purchase a responsibly luxurious organic bed and bath collection at great prices. “Organic cotton textiles are not only key to promoting cleaner and healthier living, but are essential in protecting soil health, supporting climate change resilience and improving water retention—all while ensuring farmer and worker welfare," Zaroff added.