Love at First Flush: Teatulia’s 2011 Limited Edition Ananda Tea
For Immediate Release:
Contact:
Linda Appel Lipsius, Teatulia, tel 303.433.2980 x 102, linda@teatulia.com
Steven Hoffman, Compass Natural Marketing, tel 303.807.1042, steve@compassnatural.com
Love at First Flush: Teatulia’s 2011 Limited Edition Ananda Tea Harvested from First Tea Leaves of Spring, Available for Limited Time Only
Denver, Colo., (September 8, 2011) – Love at first flush—no, we’re not talking about getting red in the face—we’re talking about the reaction tea aficionados have when they taste Teatulia’s limited edition Ananda first flush black tea.
Teatulia, a Denver-based, woman and minority-owned organic tea company whose teas come from their own 2,000 organic tea garden in northern Bangladesh, announces the release of Ananda Tea, its premium quality, exquisitely flavored, limited edition first flush tea.
Ananda comes from the “first flush,” meaning the harvest of fresh new tea leaves that appear in the early spring after the period of winter dormancy. First flush harvests offer the purest tea leaves available, producing abundantly fresh, bright and flavorful tea. Teatulia’s first flush leaves produce a flavorful black tea that avid tea drinkers deem to be among the freshest and most unique cups of tea available, according to Teatulia co-founder and CEO Linda Appel Lipsius.
Terroir of Tea: Ananda Offers Taste of the Season, Growing Region
Beautiful, hand crafted single-estate organic teas comprise Teatulia’s offerings, and now the company is providing tea lovers a taste of the freshness of spring and a glimpse into the taste of the season’s future harvests.
Like wine, tea is influenced by weather and the local growing conditions that contribute to a tea’s flavor and aroma. Very special characteristics that appear only in the spring make drinking Teatulia’s Ananda first flush tea a rare opportunity to taste its seasonality.
“Ananda, meaning bliss in Sanskrit, was named after the experience one will have while enjoying the tea,” says Linda Appel Lipsius. With its light color, gentle aroma, and mild astringency, Ananda Tea has a pronounced taste of sweet malt with notes of soaked raisin and barley. According to Linda Appel Lipsius, tea lovers will appreciate Ananda’s complexity and refreshing qualities.
Spring Harvest Important to Bangladesh Community
Although the unique taste and purity of the tea draws immediate consumer attention to the product itself, it is the spring season that awakens the wider agricultural community from winter dormancy in northern Bangladesh. “Tea harvesters anxiously await nature’s growth. The high-quality spring tea provides an important, viable economic resource for the tea farm and the community,” says Teatulia co-founder Linda Appel Lipsius.
Since 2000, the Teatulia Cooperative has established revolutionary education, health and cattle-lending programs for the people working in the 2,000-acre certified organic tea garden and surrounding areas. All sales of Teatulia Organic Teas contribute to this mission, helping to better the lives of Bangladeshi men, women and children while rebuilding the local ecosystem. The company’s release of Ananda helps reach the community’s poverty alleviation goals.
The newest tea to the Teatulia catalog is available at www.Teatulia.com. As Ananda Tea comprises the rare first harvest of the spring season, it is available for a limited time only. Visit here for more information on Teatulia’s pure and exquisite, limited edition Ananda Tea.
About Teatulia
Teatulia, founded in 2009, is a woman and minority owned business with a mission to provide “100% organic teas with a purpose.” With its line of single-origin, premium certified organic teas, Teatulia’s work helps support local economies, education and sustainability initiatives in northern Bangladesh. The company also is committed to fully compostable and recyclable packaging, down to the biodegradable teabags. Teatulia teas are available online at www.teatulia.com, at Whole Foods Markets stores in the Northwest, Northeast, Southeast and Rocky Mountain region, and at select restaurants, cafes and coffee houses in Colorado and throughout the country. For more information, contact Linda Appel Lipsius at Teatulia, tel 303.433.2980, linda@teatulia.com.