Engaging Via Blogs Helps Meet Consumers Where They Are: An Interview with Steve Hoffman

Nutra Ingredients USA - News / Markets

Author - Hank Schultz

Engaging Via Blogs Helps Meet Consumers Where They Are

Interacting with consumers through blogs continues to become an important part of marketing plans in the dietary supplement and functional foods industries. “Companies and brands have to meet their customers where they are, and that’s increasingly online in communities of their own choosing,” says Hoffman. Consumers are starting to put their trust in new voices throughout the blogger community, and that trust is critical to the ongoing relationship between consumers and bloggers. Steve Hoffman, CEO of Compass Natural, continues to expand on his thoughts surrounding industry and media relations throughout the following article, along with details of the upcoming ShiftCon event this December in New Orleans. 

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Source: Nutra Ingredients USA - News / Markets